COMPANY PRESENTATION

1

SWEDISH MATCH ACQUIRED BY PHILIP MORRIS INTERNATIONAL

In late November 2022, Philip Morris Holland Holdings B.V., an affiliate of Philip Morris International Inc. (PMI), announced that it had acquired more than 90 percent of the Swedish Match shares and the Swedish Match share was subsequently delisted from Nasdaq Stockholm on December 30, 2022.

2

WHO WE ARE, WHAT WE DO

Swedish Match develops, manufactures, and sells quality products with market leading brands. The Company's product segments are Smokefree, Cigars, and Lights. With its vision of A world without cigarettes, Swedish Match is dedicated to the improvement of public health by offering attractive alternatives to cigarettes with its smokefree products.

Some of Swedish Match's brands include: ZYN (nicotine pouches), General (snus), Longhorn (moist snuff), Onico (pouch products with neither tobacco nor nicotine), America's Best Chew (chewing tobacco), Thunder (chew bags), Oliver Twist (tobacco bits), White Owl (HTL, homogenized tobacco leaf cigars), Game (natural leaf cigars), Fiat Lux (matches), and Cricket (lighters).

Production is located in seven countries.

Swedish Match AB has its head office in Stockholm, Sweden.

3

HISTORY OF STRATEGIC TRANSFORMATION

A WORLD

WITHOUT

CIGARETTES

Joint venture with Philip Morris

Acquired Swedish Match

Denmark, previously V2

Pipe tobacco operations

Cigarette operations

New Company Vision:

Tobacco (chewing tobacco

divested

in South Africa divested

A world without cigarettes

and snus business)

US ZYN National launch

FDA MRTP Designation for General snus in the US

1999

2009

2014

2017

2019

2000

2010

GOTHIATEK

Creation of new STG (cigars,

established

pipe tobacco, fine cut tobacco)

and simultaneous divestment of

Swedish Match premium cigar,

European cigar, and pipe tobacco

businesses

2016

Reduced shareholding in STG in connection with the listing of STG on Nasdaq Copenhagen; remaining shares sold in 2017

Acquired patent rights for nicotine pouches. Launch of ZYN in the US

2018

2022

Acquired Oliver Twist

Swedish Match acquired by

(chewing tobacco business)

Philip Morris International

and 95% of the shareholding

in Gotlandssnus (snus

business)

4

SWEDISH MATCH TODAY

  1. A global company with international and local brands. o The US and Scandinavia are our largest markets.
  1. An innovative company, with an expanding assortment of tobacco and non-tobacco products with well known brands, meeting the needs of today's adult consumer.
  1. Proud of our vision of A world without cigarettes and our commitment to provide cigarette smokers with less harmful alternatives.
  1. The market leader in the rapidly growing nicotine pouch category in the US, while also expanding our geographic footprint for nicotine pouches outside of the US.
  1. Scandinavia's largest snus manufacturer with a product portfolio of both modern and longstanding brands.
  1. A leading manufacturer of matches and lighters with worldwide distribution.

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Disclaimer

Swedish Match AB published this content on 15 March 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 March 2023 14:59:03 UTC.