Cosmetic Ingredients, a division of
What is beauty? For millennia, humans have sought an answer to this question. The
"Beauty today is more diverse than ever," says Dr.
Cosmetic Ingredients is taking a stand - with a new brand ambassador
The concepts and product solutions developed by Cosmetic Ingredients are designed to meet this contemporary, forward-thinking concept of beauty. Ibarra: "We take a holistic approach to the concept of beauty and we unite the best of nature, science and technology, harnessing the results to develop truly outstanding solutions for beauty and personal care."
The division's new Visual Identity presents this philosophy in a creative and highly recognizable way. The concept reflects the expertise, the identity, the convictions and the values of Cosmetic Ingredients: protecting biodiversity, respect, diversity and tolerance, integrity, and a sustainable lifestyle and business model.
All of these values also reflect in the division's choice of its brand ambassador:
Campaign launches in classic and social media
Originally, Cosmetic Ingredients wanted to present the campaign was at the in-cosmetics trade fair in
Instagram will serve as one key channel where Symrise Cosmetic Ingredients has set up a dedicated account. As well as presenting the division's singular expertise, products and services, current beauty trends, events and a glimpse behind the scenes, the channel will also allow followers to engage with the people, the spirit, and the culture of this successful division.
In addition to LinkedIn that focusses on B2B the division is using a channel to explicitly address consumers for the first time.
The new campaign will run in online and print adverts, on social media (Instagram and LinkedIn), on the
.
(C) 2020 M2 COMMUNICATIONS, source