Taboola announced a new five-year deal with NBCUniversal News Group. Under the new agreement, NBCU News Group will continue to utilize Taboola?s suite of products across its digital properties including NBC News, CNBC, MSNBC and TODAY to grow its audience, optimize user engagement, and drive revenue. NBCU News Group implements Taboola in multiple impactful user touchpoints ?

from apps, to article pages, and homepages ? through offerings including Taboola Feed. Taboola allows NBCU News Group to provide personalized user experiences across all these touchpoints, optimizing content recommendations to improve user engagement.