Tremor Video introduced Unified Social Data, an all-screen data solution. Powered by its partnership with ICX Media, a video intelligence provider offering data-driven content and analytics solutions, Unified Social Data can reach more than 85 million rich US consumer profiles from across the “walled gardens” to curate highly customizable, deterministic audiences at scale that blend social engagement data with demographic data. Unified Social Data is the latest advancement of Tremor’s Data Management Platform, part of the company’s end-to-end tech stack that consists of Tremor Video’s DSP and Unruly’s SSP. This solution is offered in a flexible model, as advertisers can activate the solution for Connected TV and all-screen video campaigns via managed service, self-service, or private marketplaces. With the increased fragmentation in the digital ecosystem, the Unified Social Data solution helps brands: Build Niche, Custom Audience Segments: Build audiences 1:1 at scale without the reliance of cookies—audience building and content analysis starts from an actual known user, Better understand and identify their target audiences via social engagement data—those who show brand affinity through posts, likes, shares, comments, and sentiment—and demographic data, Uncover audience reach opportunities in key verticals such as Entertainment, CPG, QSR, and Auto. For example, social interactions that pertain to TV shows or films could offer incremental audience insights beyond viewership information alone. Unify Social Data Across Platforms: Leverage data typically constrained to the social platform where these engagements occur, unifying social data across platforms into one audience data set, rather than siloed buys across social channels.