Data on the rise: Telephony now only ranks fourth

German millennials are particularly receptive to new technologies and the possibilities implied by the digital world. In Germany, 83 percent of millennials own a smartphone - with women ranking even four percentage points higher than men - thus adding up to more than the smartphone owners in the USA (79%) and in Latin America (74%). In particular, young German adults use their smartphones for reading mobile data such as news, for accessing social networks or for sending text messages. By now, classical telephony has dropped to fourth priority. According to the German millennials, the use of mobile technologies is changing a large number of personal spheres. For more than 80 percent this is true in particular for the areas of entertainment, social interaction and news consumption. More than 50 percent of those interviewed even perceive an influence on their love lives. Millennials in the USA and Latin America also observe great changes in education, in the way they search for work and their shopping habits. Although German millennials are worried about the security of their personal data and are more sceptical than their counterparts in other countries, they protect their personal data less than young adults in the USA and Latin America: While in Germany three out of four millennials take action for their online security, up to 90 percent do so in the USA and in Latin America.

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