Just over half, 54%, of consumers would choose dealing with slow-moving traffic than having a poor customer experience.

That is a top finding from a Telus International survey, according to a press release.

Other findings include:

  • 62% of consumers would rather have a personalized customer experience over one that would take less time.
  • Respondents indicated that CX should be more personalized (44%), faster (44%) and make you want to purchase again (45%).
  • 60% of consumers indicated that they would "suffer through'' a bad customer experience rather than pay one or more paychecks to guarantee a good customer experience while 55% said that "nothing excuses a bad customer experience."

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