Bangkok - August 31, 2022 - 'SEALECT TUNA', Thailand's leading canned tuna brand from Thai Union Group Company Limited, the world's number one tuna processor and a global leader in seafood, is delighted to celebrate 30th years of success with the campaign "Healthy Living, Healthy Oceans." which guides the business decisions and we aim to increase canned tuna consumption in Thailand. We make is at the heart of promoting healthy lifestyles through the products we offer consumers.

MR. Saran Rattanarungruengchai, General Manager - Emerging Markets at Thai Union, said on the occasion of the 30th anniversary of SEALECT TUNA, sources the freshest tuna only from deep seas. We give thanks to all customers and value your patronage, and appreciate your confidence in our brand. We are committed to "Healthy Living, Healthy Oceans." With a focus on health well-being and nutrition across our group's portfolio. and we will continue to lead the industry on sustainability while attracting and retaining talent.

The total market share of SEALECT TUNA is approximately 58 percent in Thailand, valued at 1,000 million baht, the growth rate is at 8 percent, valued at 50 million baht, and continuing to grow 5-10 percent this year. Consumption behavior and trends, Understanding the shift required toward a healthy, sustainable, and enjoyable variety of food. SEALECT Tuna aims to increase tuna consumption from 50 grams/person/year to 100 grams/person/year by 2025

"SEALECT TUNA brings the innovation to produce 4B framework; Brain, Body, Burn, and Beauty to deliver a broad set of food choices that all taste good, are nutritious, healthy, and sustainable. To drive these better choices, we will launch the new product in line with at least 3-4 SKUs per year. SEALECT TUNA continues to support the Volleyball Association of Thailand to reach the volleyball world ranking and to drive a positive transformation across the global seafood industry through our commitments to Safe and Legal Labor, Responsible Sourcing, Responsible Operations, and People and Communities" Saran Rattanarungruengchai, General Manager - Emerging Markets at Thai Union Group.

SEALECT TUNA has more than 40 SKUs, Ready-to-cook lines that are 75 percent including tuna in mineral water, tuna in brine, and tuna in oil are priced at 35-40 baht/can, and premium canned are 45-52 baht/can. For ready-to-eat lines; the price is 35-69 baht. We will continue building our business with a dedication to offering consumers an expanding choice of nutritious products while seeking out new collaborations and innovative for new opportunities such as SEALECT TUNA x Doraemon Original Series.

For further information please visit us at Facebook.com/SEALECTbrand และ LINE Official Account : @SEALECT

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Thai Union Group pcl published this content on 18 November 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 November 2022 07:18:07 UTC.