Item 8.01 Other Events.

During the period from October 26 to November 8, 2021, the following directors and officers of the Company entered into individual trading plans pursuant to Rule 10b5-1 of the Securities Exchange Act of 1934, as amended, covering proposed sales of up to an aggregate of 18,061 shares of the Company's Class A Common Stock: Chief Sales Officer John C. Geist, Sr. Vice President of Supply Chain Quincy B. Troupe, and Vice President of Brewing David L. Grinnell. Mr. Troupe's plan was an amendment to a prior plan. The purpose of these 10b5-1 plans is to provide liquidity and investment diversification.

In addition, Chairman and Founder C. James Koch entered into a 10b5-1 plan covering proposed purchases of up to 356,500 shares of the Company's Class A Common Stock.

Once executed, transactions under each 10b5-1 plan will be disclosed publicly through Form 4 and/or Form 144 filings with the Securities and Exchange Commission to the extent applicable.


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