Item 8.01 Other Events.
During the period from October 26 to November 8, 2021, the following directors
and officers of the Company entered into individual trading plans pursuant to
Rule 10b5-1 of the Securities Exchange Act of 1934, as amended, covering
proposed sales of up to an aggregate of 18,061 shares of the Company's Class A
Common Stock: Chief Sales Officer John C. Geist, Sr. Vice President of Supply
Chain Quincy B. Troupe, and Vice President of Brewing David L. Grinnell. Mr.
Troupe's plan was an amendment to a prior plan. The purpose of these 10b5-1
plans is to provide liquidity and investment diversification.
In addition, Chairman and Founder C. James Koch entered into a 10b5-1 plan
covering proposed purchases of up to 356,500 shares of the Company's Class A
Common Stock.
Once executed, transactions under each 10b5-1 plan will be disclosed publicly
through Form 4 and/or Form 144 filings with the Securities and Exchange
Commission to the extent applicable.
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