THIN FILM ELECTRO 
By Thin Film Electronics ASA ("Thinfilm") today announced that they had received and accepted two engineering orders from leading toy manufacturers. Delivery of the prototypes is scheduled for Q2 2011.
"Cost-sensitive consumer applications are the right proving ground for Printed Electronics. Thinfilm is meeting this challenge by delivering prototyping design services to toy manufacturers and engineering quantities of memory labels and memory-enhanced cards," says Davor Sutija, Thinfilm CEO.
Thinfilm has seen significant interest from the toys and games market, and is also experiencing growing interest from other industries.
"This traction, including design of specific toy prototypes, accelerated with the launches of the Thinfilm Memory Controller and the OBA game," Sutija continues. The OBA demo game:
http://www.thinfilm.se/news/38-press-releases/242-thinfilm-launches-demo-game-powered-by-printed-memories- was launched in February and the Thinfilm Memory Controller:
http://www.thinfilm.se/news/38-press-releases/223-thinfilm-memory-controller-available(TM) in November 2010.
Thinfilm's current product offering is Thinfilm Memory(TM), 20-bit non-volatile rewriteable printed memory, and the Thinfilm Memory Controller, an application-specific integrated circuit (ASIC).
The Memory Controller makes it possible to design smaller, more cost effective reader/writer units, and coupled with the Toy Development Kit:
http://www.thinfilm.se/shop/tdk launched in December 2010, enables rapid prototyping of interactive toys and games.
In the OBA reference game the OBA inhabitants evolve and mature their capabilities and powers through acquiring eggs on each game level. Cards with Thinfilm Memory store game status.
For further information, please contact:
Geir Harald Aase, VP Communications: +47 480 37 571/geir.aase(a)thinfilm.no:
mailto:geir.aase@thinfilm.no
About Thinfilm
Thin Film Electronics ASA ("Thinfilm") is a publicly-listed Norwegian technology company with its head office in Oslo and product development in Linköping, Sweden. Thinfilm is a pioneer in the field of Printed Electronics, and provides fully-printed non-volatile, rewritable memory for applications in toys & games, logistics, sensor, and ID systems.
www.thinfilm.no:
http://www.thinfilm.no
About Printed Electronics
The Printed Electronics market is expected to grow to more than USD 50 billion in annual market value over the next ten years, according to industry analyst group IDTechEx. IDTechEx predicts that logic, including addressable memory, will be one of the largest segments in this market.
Using printing to manufacture electronic memory makes it possible to reduce the number of process steps, resulting in dramatically lower manufacturing costs, and also reduced environmental impact as compared to traditional semiconductor processes. Commercial applications of printed electronics include e-paper, electronic readers, and organic light emitting (OLED) displays. Sensors, batteries, and photovoltaic energy sources are also in development, and together with Thinfilm's memory technology they will open the door to new products and applications, for example, in the field of RFID systems.
Memory is an essential part of most electronics. Memory is required for identification, tracking status, and history, and is used whenever information is stored. Thinfilm's non-volatile ferroelectric polymer memory technology is well suited for application with other printed electronics devices because power consumption during read and write is negligible, and as the memory is permanent, no connection to external power is required for data detainment. Also, the electric current required to write information is so small that operation would be limited by the battery's lifetime and not its capacity.
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Source: Thin Film Electronics ASA via Thomson Reuters ONE
