Thryv Holdings, Inc. announced it is launching a real-time centralized inbox within its platform later this month. This new platform enhancement will allow small business owners to communicate with their customers and prospects wherever they are and in whichever format they prefer, whether via webchat, email, text message, Facebook and Instagram messenger apps or Google messenger. All messages will be stored within the CRM contact?s file in the centralized inbox. The business can respond in real-time, out of the same centralized dashboard, and not have to juggle between multiple platforms or navigate between multiple conversation threads. Younger generations far prefer text messaging over phone conversations. In fact, 88 percent of millennials prefer to text rather than talk on the phone, and even consider it rude to be called when a text would suffice. Additionally, nearly half of consumers say that they want special offers sent to them via text message. The next wave of messaging preference is social media. To wit, Facebook reports that consumers and businesses exchange 20 billion messages each month.