TiVo Corporation announced that Marc Ehrlich has joined the company as senior vice president of patent strategy. Marc will manage strategic account intellectual property (IP) strategy and legal teams across TiVo’s IP and patent licensing business. He will report directly to Arvin Patel, executive vice president and chief intellectual property officer out of the company’s San Jose office. Most recently, he served as associate general counsel for IBM, where he led the patent licensing and business development legal team responsible for generating IP income.