Viant Technology Inc. announced that Viant has entered into a license agreement with TiVo, integrating TiVo's linear TV viewership data feed into Adelphic® advertising software. The real-time television tune-in and ad exposure data feed will enable improved audience activation, measurement, and attribution for millions of households across the US. TiVo's TV viewership data provides high-quality linear data of Live and Time-Shifted usage across the US, and allows customers to measure their campaign activity, optimize data science solutions, and power omnichannel media planning and buying.