Viant Technology Inc. announced a new integration with PurpleLab to create an unparalleled measurement solution for healthcare marketers. With the healthcare industry constituting a substantial 17% of the U.S. GDP and healthcare spending in digital advertising set to grow at double-digit rates, the need for a robust measurement solution is paramount for healthcare marketers. Viant's integration with PurpleLab promises to empower healthcare brands and advertisers by providing access to closed-loop, de-identified measurement and reporting all in a single platform.

Through thisCON integration, Viant will provide advertisers with advanced healthcare analytics, leveraging PurpleLab's extensive claims database, HealthNexus, their expertise in evaluating provider performance, and Viant?s cookieless Household ID. The result will be a comprehensive and sophisticated measurement solution aggregating prescription optimization, healthcare providers (HCP), and physician-level data.