TiVo Corporation announced that Walt Horstman has joined the company as senior vice president and general manager, analytics and advertising. In this role, Mr. Horstman will lead the company’s analytics and advertising team, driving improved targeting and effectiveness of advertising across all devices and platforms. He will oversee deliverables across the company’s strategic product roadmap and manage overall business group operations. Mr. Horstman will be based out of the company’s New York office and will report directly to Pete Thompson, executive vice president and chief operating officer, TiVo. Previously, Mr. Horstman was president of AudienceXpress, which he built as an entirely new business for Visible World.