(Alliance News) - TMP Group Spa announced on Wednesday that it has signed a commercial agreement to support a promotional campaign in the UK, ahead of the launch of a state-of-the-art AI-based technology product.

The order is worth EUR34,000 and is the result of an agreement with an international media company, active in various European and non-European countries, on behalf of a world-class player in technology and information technology, the company explained in a note.

Roberto Rosati, managing director of TMP Group, commented, "We are excited to actively participate in the launch of this innovative product in the UK market as well. Creativity and the adoption of new communication languages are key elements in the development of the creative concept for this launch campaign. Each phase was planned and implemented with the goal of engaging end users in an inclusive "user experience" designed to leave a lasting impression in the public's imagination."

TMP Group trades in the green by 3.0 percent at EUR3.83 per share.

By Claudia Cavaliere, Alliance News reporter

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