TomTom announced a new partnership with Flow Labs. Flow Labs will incorporate TomTom's best-in-class traffic data into their AI applications that support transportation agencies with real-time optimization and insights, for any road, at any time. Through this partnership, Flow Labs leverages TomTom's historical and real-time traffic analytics based on anonymized speed data from more than 600 million connected devices.

The result is an enhanced analytics platform that empowers transportation professionals and road authorities with data-driven insights to make critical transportation decisions with greater speed and ease. The Flow Labs Digital Twin platform integrates signal data, detection data, and connected vehicle data into a unified traffic management platform that optimizes traffic flow and enhances regional mobility. The AI-powered platform provides live and retrospective indicators of safety risks, operational issues, and a variety of environmental impact metrics, helping authorities identify the root cause of any transportation issue and informing decision-making to resolve issues faster.

Flow Labs' Software-as-a-Service (SaaS) solutions do not require expensive infrastructure or roadway modifications to generate highly detailed simulations. The solution uses credible, high-sampling sources of connected car data, which TomTom provides. Utilizing TomTom's data, Flow Labs can estimate what is really happening on the road quickly and at an affordable cost.

While the impact of the collaboration will be immediate, it will serve as a launchpad for greater innovation in the future.