Toys"R"Us ANZ Limited announced the appointment of Penny Cox as Chief Executive Officer (CEO). The appointment of a new CEO is one of the steps in the seven-step Strategic Plan announced to the ASX on 30 March 2023. Penny's international career includes roles in the UK, Australia, and South East Asia with LEK Consulting, Ocado, Coles, Redmart, Alibaba & Carousell.

Penny studied Engineering at Cambridge University and MIT in the USA and gained her MBA at INSEAD in France & Singapore. In the 4 years of her role as VP Commercial & Marketing at Redmart, Revenue grew 20x from $14 million to $285 million per annum. The assortment offering increased by 25x via adoption of partner drop shipping.

Net Commercial Margin improvement of 4ppts were delivered through improvements to category management, merchandising, supplier terms, enhanced pricing and promotion, and range management. Penny's strong proven capability and background in scaling eCommerce businesses, have specific applicability to the next chapter of Toys R Us ANZ's expansion, in ecommerce, retail and sublicense retail business streams in Australia and the United Kingdom. Penny is expected to join the company formally as CEO on 7 August but will become involved in key IT projects as a consultant from 19 June.

The appointment was unanimously supported by the Board of Directors. Penny is currently based in Singapore, has lived in Melbourne previously and will relocate to Melbourne with her family over the next couple months.