Tractor Supply Company announced the continuation of its partnership with GRAMMY Award-winning andific singer- songwriter Lainey Wilson as a Brand Ambassador for 2024. In this role, Wilson will continue to authentically highlight Tractor Supply's commitment to and passion for serving all those who enjoy living "Life Out Here." To kick off the renewed partnership, Wilson stars in a new 30-second spot featuring her newest song Country's Cool Again. Viewable on Tractor Supply's social media and across select linear streaming platforms, the ad gives viewers a glimpse into Wilson's life on the road, contrasted with her journey back to the farm where she grew up and the joys of Life Out Here.

Click here to watch the new Life Out Here ad featuring Wilson. In 2022, Tractor Supply debuted a TikTok-style TV spot starring Wilson, which aired for the first time during the Yellowstone Season 5 Premiere. The spot was inspired by Tractor Supply's dedication to Life Out Here and featured Wilson's latest release Live Off from her album Bell Bottom Country.

And last year, Wilson served as curator of the Tractor Supply Emerging Artists Program to support and influence the next generation of country music stars. Wilson advised and played an active role in launching and executing the overall program, and served as a mentor to help launch the careers of rising artists and songwriters and their songs inspired by Life Out Here. Beginning May 1, 2024 through May 15, 2024, as part of Tractor Supply's partnership with Wilson, members of Tractor Supply's Neighbor's Club loyalty program can enter for a chance to win an all-expenses paid trip to Nashville, Tennessee, a pair of tickets to Wilson's show at Nissan Stadium on June 8, 2024 during country music's biggest week and meet-and-greet passes to meet Wilson.