Trident Brands Incorporated announced that on September 27, 2021, the Board of Directors of the Company, appointed Michael Friedman, as Chief Executive Officer of the Company, effective October 1, 2021. Concurrent with Mr. Friedman’s appointment Anthony Pallante resigned as CEO of the Company, respectively. In his new role as President and CEO, Mr. Friedman will report to Board of Directors and will be responsible for the strategic direction of the Company, as well as oversight of the day to day operations of the Company. Since 2005, Mr. Friedman, has been President, CEO and a Director of Innovative MedTech Inc. (IMTH; formerly Fresh Harvest Products Inc.). Mr. Friedman was the Founder of IMTH and served as its Chairman until March 25, 2021, when a majority of the company was sold to several investors, one of which became Chairman. Since 2012, Mr. Friedman has been and continues to be a consultant, advisor, Board of Director Member, chief executive and chief financial officer for multiple companies in several industries, primarily focusing in media, technology and consumer products. In 2016, Mr. Friedman co-Founded and has since served as CEO of Treat Holdings, LLC, developer of the TreatER mobile application which is available on the Apple App Store and directs users to the nearest urgent care or emergency room.