TruTrace Technologies announced the launch of its transformational StrainSecure™ 2.0 Platform. This ground-breaking Software-as-a-Service (SaaS) platform, designed specifically for the cannabis the industry, aims to demystify the seed-to-sale process for all relevant stakeholders including producers, distributors, shippers, government agencies and consumers by powering commercial standards via an immutable, shared ledger. This launch adds a significant number of new features for collaboration, engagement, marketing, and mobile integration which will drive long term value for business within the hemp and cannabis industries. Most software systems utilized in the industry are fragmented and are built to simply manage internal operations, with very little interoperability into secondary systems. This leads to increased administrative costs, reduced revenue and increased risks for stakeholders. To tackle some of these issues, StrainSecure 2.0 will include several robust features tailored to decrease administrative costs, increase revenue, scale business operations and highlight product quality, including: Real-Time Collaboration Module: providing customers with a way to engage with B2B clients and partners about the details of every batch/lot produced or manufactured. Inventory Management System: a detailed inventory management system designed to interconnect required data and documentation—whether at a company, location or batch/lot level. Risk Mitigation, Recall Prevention and Management: providing each and every third party, collaborator and system connected to the product with details regarding a recall in real-time, mitigating potentially catastrophic losses. Expanded Digital Documentation System: to help meet and ensure compliance with Good Manufacturing Practices (GMP) and other commercial and industry standards. Updated and Enhanced Product Scan Page: fully customizable solution provides companies with the ability to showcase product quality to consumers and further market their brand directly from a scan of their packaging. Expanded API Capabilities: providing easy interoperability amongst varying technology stacks, allowing clients to better access and use their data. Blockchain and Internet of Things (IoT): giving customers the ability to easily integrate blockchain and Internet of Things (IoT) into their businesses. StrainSecure 2.0 includes a significant number of new features that facilitate higher standards and fuels business growth. One of which is the Enhanced Scan Page, which serves as a marketing tool for brands, allowing them to: Showcase their products’ quality; Provide valuable educational insights to customers; Obtain analytics, such as how many times their product was scanned; Age gating for cannabis and CBD related products, or products that require age verification prior to viewing; Control over insights and the experience their customer has when purchasing their product; Give customers the power to narrow their search and review details on the exact batch/lot in their hands; Fully program the scan experience to support promotions, custom links, URLs – putting their product details to good use.