When someone mentions Dunkin' the word conjures up doughnuts. One day it may as easily conjure up the word "beauty."

That's because Dunkin' and e.l.f. Cosmetics are collaborating on a unique marketing effort focused on limited-edition makeup such as "The Dunkin' Dozen" eyeshadow pallets, the "Glazed for Days" lip glosses and the "Donut Forget Putty Primer."

No, it is not an April 1, Fool's Day prank.

The beauty collab collection is available at Ulta Beauty as of April 3 as well as elfcosmetics.com, according to a press release.

"e.l.f. and Dunkin' run on a shared mission to delight our communities, serve up excitement and help you be your best (s)e.l.f.," Kory Marchisotto, CMO, e.l.f. Beauty, said in the release. "This collab is all about your morning must-haves. There's no better way to start your day than making a Dunkin' run wearing your favorite e.l.f. makeup."

"We've long admired the genuine connection e.l.f. has forged with their community and believe it mirrors the connection we have with our Dunkin' fans," Peter Callaro, vice president of integrated marketing communications, Dunkin', said in the release.. "We're thrilled to team up with e.l.f. to bring Dunkin' devotees an exciting, new way to power their 'get-up-and-go' daily routine."

Also in the collection are the following products:

  • Coffee Lip Scrub, $6.
  • Strawberry Frosted with Sprinkles Face Sponge, $9.
  • The Classic Dunkin' Stack Vault, $75. The complete five-piece collection and a limited-edition e.l.f. Dunkin' reusable cup and straw-inspired brush set.

The "official" ambassador of the marketing effort is Mikayla Nogueira, a TikTok celebrity who was, at one time, an Ulta Beauty associate.

Mikayla will be hosting a TikTok Live Shopping Event on her TikTok channel on April 5 at 5 p.m. EST.

In celebration of the collection, e.l.f. and Dunkin' will bring to life a donut-shaped walk-through pop-up experience on April 5 in the West Village at 414 West 14th Street.

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