Press release
URW TO ROLL OUT WESTFIELD BRAND TO THREE NEW FLAGSHIP DESTINATIONS
Growth of Westfield network in
Unibail-Rodamco-Westfield (URW) today announced the rebranding of three Flagship centres, rolling out the Westfield brand to Parquesur in
The rebranding continues the expansion of the Westfield brand in
Caroline Puechoultres, Chief Customer Officer of URW, said: “The rebranding of these centres continues our strategy to expand Westfield to Flagship European destinations in the wealthiest cities and catchment areas. The significant opportunity afforded to both retailers and brands by this increasingly digitally linked network of destinations is unparalleled – through Westfield our partners can reach tens of millions of European consumers, driving new possibilities in advertising, brand marketing and retail.”
The Flagship destinations in today’s announcement share a number of characteristics in addition to being among the most important retail centres in their respective markets: they are set in excellent locations with unrivalled transport options, have distinctive architectural and design features and a best-in-class approach in terms of customer experience, community engagement, and sustainability practices.
To celebrate the launch of the Westfield brand at these assets, each destination will host festive consumer events which will be announced later this year.
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Westfield centres to be rebranded Autumn 2022
Spain – Parquesur inMadrid Sweden – Taby Centrum inStockholm Poland – Galeria Mokotow inWarsaw
Existing Westfield Branded Centres in
Austria – Westfield Donau Zentrum and Westfield Shopping City Süd inVienna, Austria Spain –Westfield La Maquinista and Westfield Glories inBarcelona Czech Republic – Westfield Chodov inPrague France –Westfield Les 4 Temps,Westfield Forum des Halles, Westfield Vélizy 2,Westfield Parly 2, Westfield Carré Sénart and Westfield Rosny 2 in theParis region, Westfield Euralille inLille ,Westfield La Part-Dieu inLyon Germany –Westfield Hamburg (Development),Westfield CentrO in OberhausenThe Netherlands –Westfield Mall ofthe Netherlands inThe Hague Poland – Westfield Arkadia inWarsaw Sweden –Westfield Mall of Scandinavia inStockholm UK –Westfield London and Westfield Stratford City inLondon
For further information please contact:
Investor Relations
+33 7 63 86 88 78
Maarten.Otte@urw.com
Media Relations
+33 6 30 47 18 37
nfeld@image7.fr
+44 7884 386164
Maxwell.Clarke@hkstrategies.com
About Unibail-Rodamco-Westfield
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1 European footfall in 2021
2 21% excluding
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- URW TO ROLL OUT WESTFIELD BRAND TO THREE NEW FLAGSHIP DESTINATIONS
Source:
2022 GlobeNewswire, Inc., source