Unicaja Banco S A : More than 650 seniors improve their financial and digital literacy through the play 'Las cosas fáciles'

More than 650 seniors improve their financial and digital literacy through the play 'Las cosas fáciles'

This play has been sponsored by Funcas Educa and has the collaboration of Edufinet Project

11 DEC 2023

3 Min reading

Blanca Marsillach's Theater Company, with the sponsorship of Funcas Educa and the collaboration of Unicaja's Edufinet Project, has staged this Monday in Malaga, 'Las cosas fáciles', a play that has brought financial and digital education to more than 650 seniors.

These people came mainly from towns in the province of Málaga (Málaga city, Almogía, Canillas de Aceituno, Cañete la Real, Cartajima, Fuente de Piedra, Istán, Monda, Pizarra, Rincón de la Victoria, Salares, Sedella and Sierra de Yeguas), although there were also people from Alcalá de los Gazules (Cádiz).

The play has been performed in two shows (10:00 and 12:00) at the Sala Unicaja de Conciertos María Cristina in Málaga. It is a comedy written and directed by Alberto Velasco and starring actresses Cristina Izquierdo and Sila Sicilia, which has been created expressly for this project, serving as a bridge between the financial inclusion of senior citizens and culture.

The play focuses on the situation of the elderly when it comes to accessing the new financial world, giving them tools for active aging in terms of their economic and digital independence.

The premiere of 'Las cosas fáciles' took place in Madrid on 26 October at the Teatro Bellas Artes, and was sponsored by the actor Antonio Resines and the former athlete Fernando Romay.

This initiative aims to give visibility to the relationship of the elderly with technology and finance, as well as to promote their training and autonomy in the management of personal finances and awareness of the existing risks in terms of cybersecurity and its proper management.

Within the framework of the capillarity which characterizes the entities associated with CECA, 'Las cosas fáciles' is touring a large part of Spain with the aim of bringing the initiative closer to the greatest number of people, as well as promoting financial inclusion at a national level. So far, the tour has visited more than ten cities in Comunidad Valenciana, Aragón, Extremadura, the Basque Country, Castilla-La Mancha, Madrid, Galicia and Andalusia.

Inclusive economy

In order to contribute to accelerate progress towards an inclusive economy, CECA has been developing measures to promote financial and digital education in society, especially in rural environments and for groups at risk of exclusion.

This task is shared by the Edufinet Project, promoted by Unicaja Banco and Fundación Unicaja, whose main objective is to guarantee the financial inclusion of all demographics, especially the youngest and those over 65 years of age.

With nearly 20 years of experience, it is one of the trailblazing financial education programs in the country and has the collaboration of more than a dozen institutions and business organizations, as well as 17 universities.

Since it was launched, almost 260,000 people have participated in the various seminars, workshops, courses and conferences it has organized. Its web pages have so far registered more than 20 million accumulated visits, with access from almost 180 countries.

All of this has made Unicaja, one of the pioneering institutions in Spain to launch an initiative of this type, one of the most active agents in the fields of financial education and inclusion, in the exercise of its CSR and its commitment to society.