Urbanimmersive Inc. announced that Ghislain Lemire is stepping down from his role as Chief Executive Officer, effective immediately. He is replaced on an interim basis by M. Simon Bedard, Chief Financial Officer, until such time that a replacement is identified. The Human Resource and Governance Committee will be in charge of the permanent replacement process for the CEO role.

Mr. Lemire, a founding member of the Company, has led Urban immersive for 15 years, guiding it through significant innovations and milestones. Mr. Lemire will continue to serve as a Chairman and member of the Board of Directors, bringing his invaluable experience and insights to guide the Company's strategic direction. Mr. Lemire he will continue to help the Company on strategic initiatives during the transition period.

His ongoing involvement also ensures continuity and stability at the governance level, underlining his commitment to Urbanimmersive's long-term success and vision.