What will the 2020-21 ski and snowboard season look like? We are still in the heat of July - still celebrating the successful opening of our resorts for summer - and that is the number one question we are getting across our 34 North American resorts. What lies ahead for winter? We remain optimistic that we'll have a great ski season. And we are actively preparing our resorts to ensure our employees and guests have a safe and enjoyable experience this winter amid the ongoing COVID-19 pandemic. But we also know that without strong, healthy communities, none of that matters.
We often talk about how our mountain resorts and communities are joined at the hip. We operate in the same ecosystem, we need each other to succeed and survive. The importance of this partnership was evident in the collective effort it took to safely reopen for summer. But that was not the end of the race - it was the beginning. For the sake of winter, we must stay vigilant with safety as our number one priority - now and through the entire winter season. There are two things we collectively must keep top of mind:
1. We cannot get complacent. With the recent COVID-19 resurgence in
2. Safety is not optional. At
To our guests, visitors, employees and residents: We need your support, compassion and understanding that staying vigilant in our communities now, and in the months ahead, will help us all have a successful winter. While we cannot completely control the behaviors of visitors, we are committed to enhancing our communications to our guests to ensure they at least understand our expectations of them when they come. We all know enforcement can be a challenge, but with repetition and local alignment, we can ensure people comply and respect this approach to safety.
COVID-19 has significantly impacted every one of our mountain resort communities. The closure of our resorts in March came with a heavy financial and human cost to our company, as well as to so many businesses and people throughout the towns, cities, counties, provinces and states where we operate. In the midst of these challenges, it has been inspiring to see how everyone has come together to support one another and help chart a course forward. We cannot lose that momentum.
All of us want to protect our local economies and our communities. All of us want a great ski and snowboard season. To make that a reality - all of us must remain vigilant. Together, let's set a tone and demonstrate that we are leaders in offering the safest and most enjoyable experience, anywhere in the world.
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