“We see massive potential in an ABA-focused video game, as we look to continue building ties to this large professional basketball league. The success seen by the “NBA 2K” franchise continues to be astounding and we feel there is a real opportunity to market to that gaming audience with our ABA game in addition to our street-based basketball game,” said
A report published by
The move is a landmark, as it will undoubtedly increase the popularity of the ABA while taking the gaming experience to a whole new level, with the game featuring ABA teams, players, and other related content. Under the terms of the agreement, VE Gaming and the ABA will utilize a profit-sharing model.
VE Gaming will build on the NBA 2K franchise and its successes over the years, with NBA 2K22 having over 1.9 million daily players in 2022, according to Levvvel.com. Take-Two Interactive, the game developer and owner of the "NBA 2K" franchise, reported an 11% increase in profits during the fiscal year 2022. Total net revenue for the period was
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