What you need to know:
Capitol Music Group ,Motown Records and Verizon’s 5G Labs are creating an Emerging Tech and Emerging Artist program that will use 5G and Multi-Access Edge Computing.- Artists will use advanced content production technology at Verizon’s 5G Lab in
Los Angeles , including a 5G-powered virtual production stage, volumetric capture studio and a myriad of tools for creators, media and entertainment partners. - The program will feature technology collaborations with
Capitol Music Group and Motown emerging artists throughout the year. - Fans can view Motown recording artist TheHxliday’s immersive concert experience on
May 14th across multiple channels including Oculus Venues, YouTube, Facebook live, and Verizon’s 5G Labs properties.
The first event in the series launches
Verizon also worked with production partner Supersphere to make the experience even more immersive by leveraging their ArcRunner platform to incorporate creative graphics and lighting into the performance in real time, eliminating the need for post production. With Verizon 5G Lab’s multi-view player, built by YBVR, viewers of TheHxliday’s performance will be able to seamlessly switch between various camera views with ultra-low lag.
With 5G Ultra Wideband’s massive bandwidth and low latency, data intensive 4K video can be recorded and streamed in exceptional quality. 5G enhances applications like motion capture, volumetric video capture and AR/VR, providing the foundation to usher in a new generation of entertainment. Artists will be able to reach fans in new and evolving ways, such as providing song lyrics in Augmented Reality (AR) in concert venues for fans with 5G phones. With 5G and MEC, eventually fans will be able to enjoy 8K live streams on mobile and XR devices essentially in real time and have their own, personalized viewing experience. Considering the sheer quantity of information that can be shared in near real time, the enhanced quality of the imagery, as well as the ability to stream content and interact with fans instantaneously, 5G promises to provide a more immersive, high-fidelity entertainment experience.
“By giving artists access to next generation Verizon tools to bring to life their creativity and vision, we can push the envelope at the intersection of culture and technology,” said
“Technology has rapidly evolved the way we produce and consume content and has drastically changed the way artists connect with fans. 5G has the potential to drive us towards a new paradigm of immersive experiences, and Verizon’s 5G Lab in
Tramiel “Twin” Clark, SVP at Motown added, “We’re excited our partners at Verizon 5G Labs have chosen TheHxliday to kick off this innovative and immersive new series. At Motown, we embrace and lean into cutting-edge technology to develop new creative and commercial opportunities for our artists. With the tools available from Verizon’s 5G Labs, we’re looking forward to taking our artist’s live and virtual performances to new exciting levels and reaching fans and new audiences around the world.”
Since inception in 2018, Verizon’s 5G Labs have been working with startups, academia and enterprise teams to move the 5G ecosystem forward and explore how 5G can transform nearly every industry. The 5G Lab in the
Fans can view the experience on
Verizon 5G Ultra Wideband is available in parts of more than 70 U.S. cities. Verizon 5G Edge is currently available in 10 cities across the
Watch an interview with TheHxliday here.
About Verizon
VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media contacts and other resources are available at https://www.verizon.com/about/media-center. News releases are also available through an RSS feed. To subscribe, visit www.verizon.com/about/rss-feeds/.
About
Artists that record for CMG labels include:
About
Motown is a beacon of transformative, inter-generational success guided by forward-thinking leaders who have introduced the world to some of the most iconic songs and artists in history. From supporting the dreams of Black artists to inspiring and empowering entrepreneurs whose focus and dedication to great artists, great songs, artist development, hard-work, shattering barriers and limitless dreams are always at the heart of all that they do – Motown will always be the place where Black dreamers are supported and protected, dreams are achieved, and the sound of youth culture is cultivated around the globe.
Media contacts:
christina.moon.ashraf@verizon.com
(201) 320-4259
@ChrisMoonPR
MacKenzie.Reynolds@umusic.com
Source:
2021 GlobeNewswire, Inc., source