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This week, at the 2009 International Consumer Electronics Show in
Visteon - working with ATSC Mobile DTV co-developers LG Electronics, Zenith and Harris Corporation - is demonstrating a prototype automotive-grade receiver based on the new ATSC Candidate Standard, which display local and network digital TV broadcasts enabling:
-- Mobile reception of ATSC digital TV broadcasts from local stations -- Subscription-free service similar to existing ATSC broadcast -- Potential to offer premium content with conditional access
"The open standard now being approved by the ATSC is expected to create new business opportunities in the automotive sector over the next couple of years," said
ATSC Mobile DTV builds on the flexibility of Visteon's experience integrating consumer electronics into the automotive environment, providing vehicle manufacturers applications with differentiating features that deliver value. The open ATSC standard, which has broad support by U.S. broadcasters, will allow TV stations to use their existing spectrum, towers and transmitters to deliver DTV signals to mobile and handheld devices.
Packaging and installation flexibility of Visteon's solutions allows automotive manufacturers to adopt ATSC-compatible products into a wide range of vehicle types. For instance, screens can be mounted in the headliner, seat backs or center console and the DVD player can be integrated in the center console or integrated with an overhead screen module. Using common platform elements helps reduce installation costs, while support for both factory and dealer-installed systems meets the challenges of integrating consumer electronics into vehicles.
Visteon Corporation is a leading global automotive supplier that designs, engineers and manufactures innovative climate, interior, electronic and lighting products for vehicle manufacturers, and also provides a range of products and services to aftermarket customers. With corporate offices in
SOURCE Visteon Corporation