VSBLTY Groupe Technologies Corp. announced that it will deploy its advanced digital cooler screen technology in a major western sports and entertainment arena for the NBA season. VSBLTY applies proprietary digital panels to the inside of any size cooler door which either retrofits existing cooler panels or can be added to any new cooler boxes.

Features include computer vision driven high impact graphics, that get the attention of the shopper, and real-time shopper analytics that provide critical information for brands and retailers. This data is completely anonymized but gives validation to how long viewers are watching the screen messages along with a complete set of key demographic metrics. The unique and patented feature of these screens are their ability to show brand messages in opaque, translucent and most importantly, transparent screen mode.

A model that brands and retailers prefer over other controversial applications that are being removed from major retailers. Brands are now taking advantage of the opportunity to deploy these digital coolers as part of an all- inclusive, monthly, service as a fee model.