Forward-Looking Statements





Some of the statements made in this report are "forward-looking statements," as
that term is defined under Section 27A of the Securities Act and Section 21E of
the Securities Exchange Act of 1934. These forward-looking statements are based
upon our current expectations and projections about future events. Whenever used
in this report, the words "believe," "anticipate," "intend," "estimate,"
"expect," "will" and similar expressions, or the negative of such words and
expressions, are intended to identify forward-looking statements, although not
all forward-looking statements contain such words or expressions. The
forward-looking statements in this report are primarily located in the material
set forth under the headings "Risk Factors" and "Management's Discussion and
Analysis of Financial Condition and Results of Operations," but are found in
other parts of this report as well. These forward-looking statements generally
relate to our plans, objectives and expectations for future operations and are
based upon management's current estimates and projections of future results or
trends. Although we believe that our plans and objectives reflected in or
suggested by these forward-looking statements are reasonable, we may not achieve
these plans or objectives. You should read this report completely and with the
understanding that actual future results may be materially different from what
we expect. We are not undertaking any obligation to update any forward-looking
statements even though our situation may change in the future.



Specific factors that might cause actual results to differ from our expectations or may affect the value of the common stock, include, but are not limited to:

? Supply chain disruptions and delays and related lost revenue or increased

costs;

? Potential product liability risks that relate to the design, manufacture, sale

and use of our Swisher products;

? Changes in local, state or federal laws and regulations governing lending

practices, or changes in the interpretation of such laws and regulations;

? Litigation and regulatory actions directed toward the consumer finance industry

or us, particularly in certain key states;

? Our need for additional financing;

? Changes in our authorization to be a dealer for Cricket Wireless;

? Changes in authorized Cricket dealer compensation;

? Lack of advertising support and sales promotions from Cricket Wireless in the

markets we operate;

? Direct and indirect effects of COVID-19 on our employees, customers, our supply

chain, the economy and financial markets; and

? Unpredictability or uncertainty in financing and merger and acquisition

markets, which could impair our ability to grow our business through


   acquisitions.




Other factors that could cause actual results to differ from those implied by
the forward-looking statements in this report are more fully described in the
"Risk Factors" section and of this report.



Industry data and other statistical information used in this report are based on
independent publications, government publications, reports by market research
firms or other published independent sources. Some data are also based on our
good faith estimates, derived from our review of internal surveys and the
independent sources listed above. Although we believe these sources are
reliable, we have not independently verified the information.



OVERVIEW


Western Capital Resources, Inc. ("WCR"), a Delaware corporation originally
incorporated in Minnesota in 2001 and reincorporated in Delaware in 2016, is a
holding company having a controlling interest in subsidiaries operating in the
following industries and operating segments:



                               [[Image Removed]]



Our Cellular Retail segment is comprised of an authorized Cricket Wireless
dealer and involves the retail sale of cellular phones and accessories to
consumers through our wholly-owned subsidiary PQH Wireless, Inc. and its
controlled but less than 100% owned subsidiaries. Our Direct to Consumer segment
consists of a wholly-owned branded online and direct marketing distribution
retailer of live plants, seeds, holiday gifts and garden accessories selling its
products under Park Seed, Jackson & Perkins and Wayside Gardens brand names and
home improvement and restoration products operating as Van Dyke's Restorers as
well as a wholesaler under the Park Wholesale brand. Our manufacturing segment
consists of a wholly-owned manufacturer of lawn and garden power equipment and
emergency safety shelters selling products primarily under the Swisher brand
name and provides turn-key manufacturing services to third parties. Our Consumer
Finance segment consists of retail financial services conducted through our
wholly-owned subsidiaries Wyoming Financial Lenders, Inc. and Express Pawn, Inc.
Throughout this report, we collectively refer to WCR and its consolidated
subsidiaries as "we," the "Company," and "us."



                                       17


Discussion of Critical Accounting Policies


Our condensed consolidated financial statements and accompanying notes have been
prepared in accordance with accounting principles generally accepted in the
United States of America applied on a consistent basis. The preparation of these
condensed consolidated financial statements requires us to make a number of
estimates and assumptions that affect the reported amounts of assets and
liabilities, the disclosure of contingent assets and liabilities at the date of
the condensed consolidated financial statements and the reported amounts of
revenues and expenses during the reporting periods. We evaluate these estimates
and assumptions on an ongoing basis. We base these estimates on the information
currently available to us and on various other assumptions that we believe are
reasonable under the circumstances. Actual results could vary materially from
these estimates under different assumptions or conditions.



Our significant accounting policies are discussed in Note 2, "Summary of
Significant Accounting Policies," of the notes to our condensed consolidated
financial statements included in this report together with our significant
accounting policies discussed in Note 1, "Basis of Presentation, Nature of
Business and Summary of Significant Accounting Policies," of the notes to our
December 31, 2020 consolidated financial statements included in our Form 10-K
for the year ended December 31, 2020. We believe that the following critical
accounting policies affect the more significant estimates and assumptions used
in the preparation of our condensed consolidated financial statements.



Receivables and Credit Loss Allowance





Consumer Finance -



Included in loans receivable are unpaid principal, interest and fee balances of
payday and pawn loans that have not reached their maturity date, and "late"
payday loans that have reached maturity within the last 180 days and have
remaining outstanding balances. Late payday loans generally are unpaid loans
where a customer's personal check has been deposited and the check has been
returned due to non-sufficient funds in the customer's account, a closed
account, or other reasons. Management estimates the reserve for credit losses
which is highly subjective due to many economic variables.



Our loans receivable balances as of June 30, 2021, December 31, 2020 and June
30, 2020 were $2.04 million, $2.26 million and $2.44 million, respectively,
while the allowance for credit losses for the corresponding dates was $0.23
million, $0.32, and $0.34 million, respectively. In the first six months of 2021
we experienced negative credit losses on loans receivable, where recoveries
exceeded new reserves. Management does not expect this event to continue as
contributing positive influences dissipate.



Valuation of Long-lived and Intangible Assets





We assess the possibility of impairment of long-lived assets, other than
goodwill, whenever events or changes in circumstances indicate that the carrying
value may not be recoverable. Factors that could trigger an impairment review
include significant underperformance relative to expected historical or
projected future cash flows, significant changes in the manner of use of
acquired assets or the strategy for the overall business, and significant
negative industry events or trends. Management has not identified events or
trends indicating that the carrying value may not be recoverable.



However, the Company has many operating lease agreements across our operating
segments which are accounted for as operating leases and included in noncurrent
assets as operating lease right-of-use ("ROU") assets. Due to the significant
assumptions and judgements required in accounting for leases and impairment of
ROU assets, the judgment and estimates made could have a significant effect on
the amount of assets and results of operations.



Results of Operations - Three Months Ended June 30, 2021 Compared to Three Months Ended June 30, 2020


Net income attributable to our common shareholders for the current quarter was
$4.39 million, or $0.48 and $0.47 per share basic and diluted, respectively, for
the quarter ended June 30, 2021, compared to net income of $5.05 million, or
$0.53 per share (basic and diluted) for the quarter ended June 30, 2020.



We expect segment operating results and earnings per share to change throughout 2021 due, at least in part, to the seasonality of the various segments, potential merger and acquisition activity and the unknown impact of COVID-19.

Following is a discussion of operating results by segment.





The following table provides revenues and net income attributable to WCR common
shareholders for the quarters ended June 30, 2021 and June 30, 2020 (in
thousands).



                               Cellular      Direct to                           Consumer
                                Retail        Consumer       Manufacturing        Finance        Corporate       Total
Three Months Ended
June 30, 2021
Revenue                       $   25,294     $   13,102     $         4,202     $     1,311     $         -     $ 43,909
% of total revenue                  57.6 %         29.8 %               9.6 %           3.0 %             - %        100 %
Net income (loss)             $    2,319     $    2,509     $           412     $       127     $      (257 )   $  5,110
Net income attributable to
noncontrolling interests      $      715     $        -     $             -     $         -     $         -     $    715
Net income (loss)
attributable to WCR common
shareholders                  $    1,604     $    2,509     $           412     $       127     $      (257 )   $  4,395

Three Months Ended
June 30, 2020
Revenue                       $   21,488     $   16,340     $         6,214     $     1,744     $         -     $ 45,786
% of total revenue                  46.9 %         35.7 %              13.6 %           3.8 %             - %        100 %
Net income (loss)             $    1,534     $    3,557     $           437     $       140     $      (163 )   $  5,505

Net income attributable to
noncontrolling interests      $      454     $        -     $             -     $         -     $         -     $    454
Net income (loss)
attributable to WCR common
shareholders                  $    1,080     $    3,557     $           437
$       140     $      (163 )   $  5,051




                                       18





Cellular Retail



A summary table of the number of Cricket Wireless retail stores we operated during the three months ended June 30, 2021 and June 30, 2020 follows:





                     2021      2020
Beginning              205       221
Acquired/ Launched       -        12
Closed/Divested          -       (28 )
Ending                 205       205




Period over period, net income attributable to shareholders increased from $1.08
million in the comparable prior year quarter to $1.60 million in the current
quarter. Many factors have contributed to this period over period increase, most
notably increased sales, in part due to COVID-19 stimulus money in the current
year compared to depressed sales in the prior your due to the pandemic and
reduced operating costs in the current period due to Cricket Wireless' 2020
distribution optimization program resulting in fewer and, on average, better
performing stores. Pursuant to Cricket's 2020 distribution optimization program
we closed 27 underperforming locations and incurred a loss of $.067 million

in
the prior year period.



Direct to Consumer



The Direct to Consumer segment has seasonal sources of revenue and historically
experiences a greater proportion of annual revenue and net income in the months
of March through May and December due to the seasonal products it sells. Sales
often shift among the first two quarters of any given year due to weather
factors. In addition, management believes that in 2021, consumers shifted
product purchases to the first quarter due to concerns about product shortages
for the growing season, which is one of the reasons for the decline in second
quarter sales and net income compared to the prior year. For the current
quarter, the Direct to Consumer segment had net income of $2.51 million compared
to net income of $3.56 million for the comparable prior year period. Revenues
for the quarter ended June 30, 2021 were $13.10 million compared to $16.34
million for the comparable period in 2020. Current quarter sales were down
compared to the prior year due to more sales within the spring selling season
occurring in the first quarter of 2021.



Manufacturing



Manufacturing segment sales decreased from $6.21 million in the comparable prior
period to $4.2 million in the current period. Management attributes this decline
to lost sales in the current period due to supply shortages as well as increased
pricing of its products due to inflationary pressure on raw material costs. For
the quarter ended June 30, 2021, the Manufacturing segment had net income of
$0.41 million compared to net income of $0.44 million for the comparable prior
year period.



Consumer Finance


A summary table of the number of consumer finance locations we operated during the quarters ended June 30, 2021 and June 30, 2020 follows:





                    2021    2020
Beginning              22      39
Acquired/Launched       -       -
Closed/Divested         -       -
Ending                 22      39




Our Consumer Finance segment continues to decline as a result of state
regulatory changes and negative trends within the industry. Consumer Finance
segment revenues decreased $0.43 million, or 24.8%, for the quarter ended June
30, 2021 compared to the quarter ended June 30, 2020 primarily due to the
closing of all our locations in Nebraska and divesting of locations in Iowa

in
the fourth quarter of 2020.


Results of Operations - Six Months Ended June 30, 2021 Compared to Six Months Ended June 30, 2020





Net income attributable to our common shareholders was $8.30 million, or $0.90
per share (basic and diluted), for the six month period ended June 30, 2021,
compared to net income of $6.76 million, or $0.70 per share (basic and diluted),
for the six month period ended June 30, 2020.



We expect segment operating results and earnings per share to change throughout
2021 due, at least in part, to the seasonality of the Direct to Consumer and
Cellular Retail segments, supply chain issues impacting our Manufacturing
segment, potential merger and acquisition activity and the unknown impact of
COVID-19.


Following is a discussion of operating results by segment.





                                       19





The following table provides revenues and net income attributable to WCR common
shareholders for the six month period ended June 30, 2021 and June 30, 2020

(in
thousands).



                               Cellular      Direct to                           Consumer
                                Retail        Consumer       Manufacturing        Finance        Corporate       Total
Six Months Ended
June 30, 2021
Revenue                       $   50,805     $   27,780     $         6,724     $     2,786     $         -     $ 88,095
% of total revenue                  57.7 %         31.5 %               7.6 %           3.2 %             - %        100 %
Net income (loss)             $    4,841     $    4,779     $           394     $       288     $      (513 )   $  9,789
Net income attributable to
noncontrolling interests      $    1,484     $        -     $             -     $         -     $         -     $  1,484
Net income (loss)
attributable to WCR common
shareholders                  $    3,357     $    4,779     $           394     $       288     $      (513 )   $  8,305

Six Months Ended
June 30, 2020
Revenue                       $   41,021     $   27,939     $         8,264     $     4,210     $         -     $ 81,434
% of total revenue                  50.4 %         34.3 %              10.1 %           5.2 %             - %        100 %
Net income (loss)             $    2,719     $    4,732     $           246     $       365     $      (381 )   $  7,681

Net income attributable to
noncontrolling interests      $      916     $        -     $             -     $         -     $         -     $    916
Net income (loss)
attributable to WCR common
shareholders                  $    1,802     $    4,732     $           246
$       365     $      (381 )   $  6,764




Cellular Retail



A summary table of the number of Cricket Wireless retail stores we operated during the six months ended June 30, 2021 and June 30, 2020 follows:





                    2021    2020
Beginning             205     222
Acquired/Launched       2      19
Closed/Divested        (2 )   (36 )
Ending                205     205




Period over period, net income attributable to shareholders increased from $1.80
million in the six month period ended June 30, 2020 to $3.36 million for the six
month period ended June 30, 2021, while sales increased over the comparable
period from $41.02 million to $50.81 million. The earlier period was hampered by
COVID-19 while the latter benefited from, among other factors, government
stimulus programs which tend to benefit our industry. Also contributing to the
growth in sales and net income is Crickets Wireless' 2020 distribution
optimization program which has resulted in fewer and, on average, better
performing stores combined with our strategic location disposals and additions
over the last several years resulting in a better mix of stores.



Direct to Consumer



The Direct to Consumer segment has seasonal sources of revenue and historically
experiences a greater proportion of annual revenue and net income in the months
of March through May and December due to the seasonal products it sells. For the
six month period ended June 30, 2021, the Direct to Consumer segment had net
income of $4.78 million compared to net income of $4.73 million for the
comparable six month period prior year. Revenues for the six month period ended
June 30, 2021 were $27.78 million compared to $27.94 million for the comparable
period in 2020. Similar to other online retailers, the Direct to Consumer
segment has experienced an increase in demand and on-line sales activity due to
COVID-19.



Manufacturing



Manufacturing segment sales decreased from $8.26 million in the comparable prior
period to $6.72 million in the current period. Management attributes this
decline to lost sales primarily in the second quarter of the current period due
to supply shortages as well as increased pricing of its products due to
inflationary pressure on raw material costs. For the six month period ended June
30, 2021, the Manufacturing segment had net income of $0.39 million compared to
net income of $0.25 million for the comparable prior year period.



Consumer Finance


A summary table of the number of consumer finance locations we operated during the six month periods ended June 30, 2021 and June 30, 2020 follows:





                     2021      2020
Beginning               22        39
Acquired/ Launched       -         -
Closed                   -         -
Ending                  22        39




Our Consumer Finance segment revenues decreased $1.42 million, or 33.8% period
over period. As noted previously, our Consumer Finance segment continues to
decline as a result of state regulatory changes and negative trends within the
industry, mostly notably the closing of all our locations in Nebraska due to a
2020 law change. This segment and the industry continue to experience declines
in loan activity due to industry regulations and trends as well as COVID-19. In
the later part of March 2020, the segment began to experience a larger than
normal decline in lending activity due to COVID-19, which has carried over

into
2021.



                                       20





Corporate



Net costs related to our Corporate segment were $0.51 million for the quarter
ended June 30, 2021 compared to $0.38 million for the quarter ended June 30,
2020. The period over period increase in net costs is primarily due to a
decrease in income from investments.



Consolidated Income Tax Expense


Provision for income tax expense for the six months ended June 30, 2021 was
$2.72 million compared to $2.15 million for the six months ended June 30, 2020
for an effective rate of 21.7% and 21.8%, respectively. The effective tax rate
is lower than the federal plus state statutory rates due to: (1) noncontrolling
interests' share of net income is not subject to income tax at the consolidated
group level; (2) year-over-year changes in the number and mix of states in which
our subsidiaries are subject to state income taxes due to various nexus factors
such as changes in multi-state activities by members of the consolidated group
and its impact on the application of respective state income tax rules and
regulations; and (3) changes in state income tax related statutes and
regulations. Excluding the noncontrolling interests' share of net income, the
effective tax rate for the comparable periods was 24.7% and 24.1%, respectively.
This increase period over period is due to increased state income tax exposure
resulting from a change in the number and mix of states in which subsidiaries
are subject to state income taxes due to various factors such as changes in
multistate activities by members of the consolidated group and its impact on
state taxation rules and regulations applicable to us.

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