“The difference between food noise being problematic or not comes down to how often and how intensely it’s occurring. Food noise that occurs daily can be so intense and intrusive that it negatively impacts food choices and quality of life,” said Dr.
Once the term food noise was explained to those surveyed as “constant, intrusive thoughts about food that are disruptive to daily life and make healthful behaviors extremely difficult,” 57% of people living with overweight or obesity say they’ve experienced it; still, only 12% had been familiar with the term. While food noise is universal and can be experienced by anyone, the intensity can vary from person to person. For many living with overweight or obesity, thoughts of food can become confounding, with 65% stating they fight the urge to eat even though they aren’t hungry.
Food noise can be a significant roadblock to weight health, with 61% of people living with overweight or obesity saying that food noise makes it difficult to stick to a nutrition or exercise plan. Yet, because of the depth of weight-related stigma, food noise is often ignored as a contributing factor to obesity. 83% of people living with overweight or obesity judge themselves for their weight. Additionally, 57% of those not living with overweight or obesity feel that those who are do not take care of themselves.
And with the rise of GLP-1 medications, weight stigma is persisting in new forms. One in four living with overweight or obesity report they avoid talking to friends, family, and doctors about weight loss medications for fear of judgment. 47% of those not living with overweight or obesity agree that GLP-1 users are just taking the easy way out. Additionally, 48% think that people using GLP-1s for weight management are taking them away from those who "really" need them, and 59% have more respect for those losing weight without medications.
However, those on GLP-1 medications have found the lack of all-consuming food-related thoughts allows them to accomplish their goals better, showcasing that the medications can cause a dramatic reduction in food noise. 76% of GLP-1 users find it easier to pick healthier food options, and 72% find it easier to stick to their nutrition and exercise plans for weight loss.
Understanding the concept of food noise can help change harmful perceptions of those living with overweight and obesity as well as those taking GLP-1 medications to manage their obesity. After learning about food noise, the notion that GLP-1s are a tool for managing a chronic condition (obesity) vs. an easy way out increased by 23% among those not living with overweight or obesity.
“As our understanding of the challenge of living with obesity continues to grow, the recognition of food noise provides a new insight into why a preoccupation with food may be hard wired, and is not simply caused by a lack of willpower," said
Methodology: The “Beyond Hunger: Understanding Food Noise” report was developed on behalf of WeightWatchers and the
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