Supermodel Christie Brinkley has teamed up with Xcel Brands, Inc. to form a joint venture and create TWRHLL, a lifestyle and apparel brand that will be sold on the home shopping network HSN.

The launch is expected sometime this spring, according to a press release. Brinkley will serve as the face and voice of the brand.

"I'm thrilled to partner with the team at Xcel Brands and HSN for the launch of TWRHLL, a brand inspired by my many years in fashion and the timeless style of my home, Towerhill. We aim to focus on inclusivity and fun fashion," Brinkley said in the release. "I want to inspire women at any age and with any body type to confidently wear products that support their individual characteristics. TWRHLL is a brand specifically tailored to these efforts and I am excited to connect personally with consumers across retail and livestream channels."

Xcel Brands is one of the largest apparel providers within the interactive TV market and is investing in livestreaming technology platforms and partnerships.

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