YANGAROO Inc. and WideOrbit announced a joint partnership. This collaboration entails a certified integration between Yangaroo's asset management and delivery platform and WideOrbit's Electronic Material Instructions module within their ad sales and commercial operations platform, WO Traffic. The integration facilitates a seamless end-to-end automated exchange of traffic instructions, effectively eliminating errors and saving valuable time for advertisers and broadcasters.

By facilitating a pure data transaction, advertisers simply key in buy and traffic data using Yangaroo. The advertiser then receives immediate feedback that the instructions have been received and processed correctly by a broadcaster that uses WO Traffic, driving efficiency and accuracy for advertisers and their traffic departments.