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Zooplus is launching a subscription service for pet supplies in the Netherlands and Belgium. The subscription program, called Zooplus Gemak, is "convenient and flexible," according to the online supplier: customers choose their favorite product, specify the desired shipping frequency and then receive the product automatically and regularly at home.

The customer can adjust, pause or cancel the next delivery at any time. The service is especially beneficial for products such as pet food, cat litter and snacks.

With Zooplus shops in Britain, Germany, Austria, Switzerland, Spain, Italy, the Netherlands and France already offering the option, the Zooplus subscription program will be rolled out more widely in the coming months.

Zooplus is headquartered in Munich and has online stores in 30 European countries.

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