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Alibaba : Seniors get bitten by the shutterbug

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01/12/2019 | 05:45am EST

CARRYING his single-lens reflex camera, tripod and light blocker, Yang Dezhou, 71, is ready to capture the dancing aunts with their flying silk scarves against the blue sky in east China'sAnhui Province.

Yang is among a growing army of silver-haired shutterbug enthusiasts in China. In 2015, the retiree decided to revive his teenage dream to be a photographer.

According to data released by Chinese Internet giant Alibaba in October 2018, one in 20 senior citizens on its shopping platforms owns a selfie stick. The elder photographers spent 4,300 yuan (US$630) per person on cameras in 2017, up 42 percent from the previous year.

"Photography helps me freeze the moments and strengthen my physical fitness. It's also a sort of social activity when I go out with my friends to take pictures," said Yang.

Depending on his pension, Yang has spent almost 60,000 yuan on his two cameras and three lens, let alone the costly online courses about photo editing and books.

Yang admits that photography has dug him into a bottomless hole, but he says it is worth the price.

"I made lots of friends with the same interest through the photography classes and social media platforms, "Yang said. "We just enjoy it."

Yang joined three QQ groups and four WeChat groups of the photography classes in the community college for the elderly. There are more than 400 people in a group at most, said Yang.

Wang Yu, 65, was among those who joined in on the photography craze. Every Wednesday, she takes a photo editing class in a nearby community college in Hefei, capital of Anhui Province.

"When your picture gets into Photoshop, you first have to press CTRL+J to copy the layer. Remember, J, like the Jack in poker," Wang's teacher said when showing everyone how to edit the pictures on a computer.

Wang always sits at the front, carefully following the teacher with her notebook full of the important points.

"Elderly people just like me have a poor memory, and we learn new technology slowly. But we work hard until we learn it," Wang said.

Never too late to learn

As Chinese people's living standards improve and senior citizens' consumption increases, photography classes in universities for the elderly and community colleges have grown nationwide in recent years.

China's first university for the elderly in east China'sShandong Province attracted over 10,000 senior citizens last spring.

Photography was among the top three choices of the applicants.

Currently, the Anhui university for the elderly has set up four photography classes, each with 45 students.

Its students range from over 50 years old to more than 80 years old, with an average age of 65. Retired public servants, enterprise employees, and teachers are the most active in the photography classes in the universities, while the students of community college photography classes are less literate, mainly graduates from middle schools, according to the Anhui university for the elderly.

China had more than 241 million people aged 60 or above at the end of 2017, accounting for 17.3 percent of the total population at the time, according to official statistics.

It is estimated that the country's elderly will occupy about one-quarter of the population by 2030.

But the shutterbugs are showing their overwhelming enthusiasm in embracing their youthful life: Carrying heavy equipment on their trips to take pictures and staying up late to process their work.

"Many senior citizens changed a lot after they took photography as their hobby. They told me that they found the way to realize their value of life," said Luo Shirong, a salesperson in a photography equipment store in Hefei.

In recent years, Luo saw more and more elderly people buy equipment, accounting for nearly 60 percent of the store's sales.

Senior citizens in Shenzhen, south China'sGuangdong Province, were the most active clients of online camera shops, according to Alibaba.

(c) 2019 Shanghai Daily Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers

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Financials (CNY)
Sales 2019 375 B
EBIT 2019 104 B
Net income 2019 59 747 M
Finance 2019 154 B
Yield 2019 -
P/E ratio 2019 47,19
P/E ratio 2020 35,52
EV / Sales 2019 6,94x
EV / Sales 2020 4,92x
Capitalization 2 758 B
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Number of Analysts 51
Average target price 1 379  CNY
Spread / Average Target 30%
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Yong Zhang Chief Executive Officer & Director
John Michael Evans President & Director
Yun Ma Executive Chairman
Wei Wu Chief Financial Officer
Jian Feng Zhang Chief Technology Officer
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