Boohoo : Response to media commentary

For Immediate Release	6 December 2018

boohoo group plc

('boohoo' or the 'Company')

Response to media commentary

boohoo notes the media commentary around the advertising of its promotional offers. The Company has been in correspondence with the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) on this particular matter. CAP has requested that the Company take its guidance on board. The Company has confirmed that it will do so and will continue to review its promotional offers so that they comply with applicable regulations. CAP has confirmed that this matter is closed and there will be no further action.

N.B. CAP writes and maintains The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (theCAPCode). The Advertising Standards Authority (ASA) is the UK's independent regulator that administers the Code.

Enquiries
boohoo group plc
Neil Catto, Chief Financial Officer	Tel: [phone]
Alistair Davies, Investor Relations	Tel: [phone]
Clara Melia, Investor Relations	Tel: [phone]
Zeus Capital - Nominated adviser and joint broker
Nick Cowles/Andrew Jones (Corporate Finance)	Tel: [phone]
John Goold/Benjamin Robertson (Corporate Broking)	Tel: [phone]
Jefferies Hoare Govett - Joint broker
Nick Adams/Max Jones	Tel: [phone]
Buchanan - Financial PR adviser	[e-mail]
Richard Oldworth/ Sophie Wills/ Maddie Seacombe	Tel: [phone]

About boohoo group plc

'Leading the fashion eCommerce market'

Founded in Manchester in 2006, the group started life as boohoo.com, an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. boohoo has grown rapidly in the UK and internationally, expanding its offering with range extensions into menswear through boohooMAN.

In early 2017 the group extended its customer offering through the acquisitions of the vibrant fashion brand PrettyLittleThing, and free-thinking brand Nasty Gal. United by a shared customer value proposition, our brands design, source, market and sell great quality clothes, shoes and accessories at unbeatable prices. This investment proposition has helped us grow from a single brand, into a major multi-brand online retailer, leading the fashion eCommerce market for 16 to 30-year-olds around the world. Today the boohoo group sells to over 9.8 million customer accounts across all its brands in almost every country in the world.