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MarketScreener Homepage  >  Equities  >  Nyse  >  Chipotle Mexican Grill Inc.    CMG

CHIPOTLE MEXICAN GRILL INC.

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Chipotle Mexican Grill : debuts deep dive view into company history

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02/12/2019 | 09:41am EST

Chipotle Mexican Grill is launching what it calls an "intimate" look into the company's 25-year-history with Behind the Foil, a documentary-style digital and television campaign.

The content provides behind-the-scenes footage of restaurant operations, including prep routines, and features staff and farming partners, according to a press release. The campaign offers what Chipotle described as "unfiltered" and "emotional" testimonials about the impact the brand has had on employee lives and a transparent view at how the brand harvest its ingredients.

It's also broadcasting a live food prep feed, from its Woodbury Town Center restaurant in Irvine, California, today from 11:30 a.m. to 1:30 p.m. ET on its Facebook page.

"Chipotle is committed to becoming a more culturally relevant and engaging brand, and Behind the Foil is another milestone along this journey," said Chris Brandt, chief marketing officer at Chipotle, in the release. "The campaign celebrates the heart of Chipotle, our dedicated employees and our supply partners who grow the real ingredients that make up the delicious food that our fans love."

Copyright © 2019 Networld Media. All rights reserved., source Industry News

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Financials ($)
Sales 2019 5 294 M
EBIT 2019 459 M
Net income 2019 339 M
Finance 2019 379 M
Yield 2019 -
P/E ratio 2019 49,49
P/E ratio 2020 38,34
EV / Sales 2019 3,09x
EV / Sales 2020 2,79x
Capitalization 16 758 M
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Technical analysis trends CHIPOTLE MEXICAN GRILL INC
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TrendsBullishBullishBullish
Income Statement Evolution
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Mean consensus HOLD
Number of Analysts 31
Average target price 551 $
Spread / Average Target -9,0%
EPS Revisions
Managers
NameTitle
Brian R. Niccol Chief Executive Officer & Director
Steve Ells Executive Chairman
Scott Boatwright Chief Operating & Restaurant Officer
John R. Hartung Chief Financial Officer
Curtis Evander Garner Chief Information & Digital Officer
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