Direct Line Insurance : Director/PDMR Shareholding

DIRECT LINE INSURANCE GROUP PLC ('DLG')

Notification and public disclosure of transactions by persons discharging managerial responsibilities ('PDMRs') and persons closely associated with them

The following disclosures are made in accordance with Article 19 of the EU Market Abuse Regulation 596/2014.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Jonathan Greenwood ('JG') Simon Linares ('SL') Steven Maddock ('SM') Humphrey Tomlinson ('HT')
2	Reason for the notification
a)	Position/status	JG - Managing Director, Commercial / PDMR SL - Human Resources Director / PDMR SM - Chief Operating Officer / PDMR HT - General Counsel / PDMR
b)	Initial notification /Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Direct Line Insurance Group plc
b)	LEI	213800FF2R23ALJQOP04
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 1010/11pence ('Shares') GB00BY9D0Y18
b)	Nature of the transaction	Purchase of Shares and the allocation of one Share for every two Shares purchased under the Buy As You Earn Plan. Under this transaction the following Partnership Shares were purchased and Matching Shares were acquired for each PDMR. This was a non-discretionary transaction.
c)	Price(s) and volume(s)	Price(s) Volume(s) of Partnership Shares £3.16 JG - 47 SL - 47 SM - 47 HT - 48 Price(s) Volume(s) of Matching Shares Nil JG - 24 SL - 23 SM - 24 HT - 24
d)	Aggregated information - Price - Volume	Price(s) Volume £2.09 JG - 71 £2.12 SL - 70 £2.09 SM - 71 £2.11 HT - 72
e)	Date of the transaction	28 December 2018
f)	Place of the transaction	The London Stock Exchange (XLON)

For any enquiries relating to this announcement, please contact:

Simon Watson

Deputy Company Secretary Email: [e-mail]

Telephone: [phone]