Edding : Permanent Spray now available as effect paint and in three new shades

January 24, 2017

Permanent Spray now available as effect paint and in three new shades

Inspired by the current trend for all things retro, in both fashion and the home, edding is extending its Permanent Spray range with the addition of three trendy new shades and one effect paint. The four new colours - Opulent Turquoise, Classy Mauve, Elegant Midnight and Rust Effect - all lend a unique retro charm to almost any surface with minimal effort.

The 50s, 60s and 70s are currently enjoying a boom in popularity among people of all ages - not just in the world of fashion, but also in furnishings. DIYers and craft enthusiasts will soon be able to give their favourite accessories a trendy retro look quickly and easily using the elegant new colours in the edding Permanent Spray range.

The new shades will be available from February 2017:

• Rust Effect: This is the first effect spray to feature in the edding range. Used on its own or in combination with any of the other opulent new colours, it gives surfaces a deceptively authentic-looking faux rust look.
• Opulent Turquoise: This stylish shade looks fabulous when combined with Elegant Midnight.
• Classy Mauve: This year's must-have colour - understated yet eye-catching - Classy Mauve gives home accessories a charming, nostalgic appearance and goes well with a range of different styles.
• Elegant Midnight: A sophisticated dark blue for touches of glamour - and not just after dark!

The new shades are easy to combine with other colours and go well with many contemporary styles, adding charming retro touches to almost any surface, whether inside or outside the home. Creative types will find the rust effect paint quick and easy to apply, resulting in home accessories with the trendy "used" look of beautifully aged iron. Plain-looking lamp shades, for example, can be transformed into designer pieces that wouldn't look out of place in an industrial museum. The other new spray colours in the range are great for creating visual highlights and sophisticated colour combinations on a wide variety of surfaces such as wood, metal, glass, plastic, stone, wicker, paper, ceramics, textiles and much, much more.

What makes these Permanent Sprays so impressive is the exceptional coverage and durability of all 34 shades - just as you would expect from the edding brand! Depending on the shade, the handy 200 ml can will go twice as far as a conventional spray paint. The range is rounded off by a selection of primers for surface preparation, two Clear Lacquer Sprays for sealing and finishing, plus a sprayhead set with a choice of four spray widths.

Presentation at the POS

The high-quality metal display stand from edding offers ample space to present the entire Permanent Spray range clearly and neatly and can also be used for the new retro colours. Alternatively, edding can provide a cardboard promotional display unit with space for six spray cans in each of the four new colours. It features a crowner complete with illustrations of attractive ideas to copy, designed to inspire customers to make impulse purchases. edding also offers dealers advice on the best ways to display the sprays, whether in the edding in-store display unit, on customer-specific shelving or for particular promotional placements. To coincide with the launch of the new trend colours, edding will be featuring new decorating ideas on its website www.edding-permanent-spray.com and will be informing end users about the additions to the range in good time through its regular newsletter.

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