Foot Locker : Basketball’s Sneaker King P.J. Tucker, Singer Pia Mia, and Actor JD McCrary Join Forces in Newest Edition of Foot Locker’s “Discover Your Air” Campaign
June 19, 2019 at 04:59 pm EDT
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Basketball's Sneaker King P.J. Tucker, Singer Pia Mia, and Actor JD McCrary Join Forces in Newest Edition of Foot Locker's 'Discover Your Air' Campaign
June 19, 2019
True sneakerheads will go to great lengths to score a pair of kicks, and Foot Locker's latest spot showcases just how far someone will go to get their hands on a coveted pair of Nike Air Max shoes. The latest installment in the brand's 'Discover Your Air' campaign, the video stars Houston Rockets forward P.J. Tucker, singer and model Pia Mia, and actor JD McCrary alongside a number of Nike Air Max silhouettes, including the Air Max 95 and Air Max Plus, as they fulfill what they believe to be a budding sneakerhead's dreams, with a humorous twist.
'Everything we do at Foot Locker we do Because Sneakers, and we know our customer's every impulse and motivation revolves around their love of sneaker culture,' said Patrick Walsh, Vice President of Marketing, Foot Locker North America. 'Because Sneakers represents a shared belief and comes to life in this spot as we see a young sneakerhead go to extreme lengths to convince real-life stars to aid in his quest to secure coveted sneakers.'
'Anyone who knows me, knows that sneakers are in my DNA, so of course I'm excited to be working with Foot Locker as part of their 'Discover Your Air' campaign,' said Tucker. 'Whether you're on or off the court, you always need to bring your A-game when it comes to style, and I know all too well what it's like to chase those elusive kicks.'
Set to air during the NBA Draft on June 20, 2019, watch the video here. The full collection of Air Max silhouettes featured in 'The Letter' is available on footlocker.com, at Foot Locker stores around the country and through shoppable Instagram posts.
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Foot Locker Inc. published this content on 19 June 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 19 June 2019 20:58:04 UTC
Foot Locker, Inc. is a retailer of shoes and apparel. The Company operates through three segments: North America, Europe, Middle East, and Africa (EMEA), and Asia Pacific. The Company's portfolio of brands includes Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos. It uses its omni-channel capabilities to bridge the digital world and physical stores, including order-in-store, buy online and pickup-in-store, and buy online and ship-from-store, as well as e-commerce. It operates websites and mobile apps aligned with the brand names of its store banners. The Company operates approximately 2,523 stores in 26 countries across North America, Europe, Australia, New Zealand, and Asia, and a franchised store presence in the Middle East and Asia. The Kids Foot Locker offers athletic footwear, apparel, and accessories for children. Champs Sports is a primarily mall-based specialty athletic footwear and apparel retailer. atmos is a digitally led, brand featuring sneakers and apparel.
Foot Locker : Basketball’s Sneaker King P.J. Tucker, Singer Pia Mia, and Actor JD McCrary Join Forces in Newest Edition of Foot Locker’s “Discover Your Air” Campaign
FOOT LOCKER, INC. 
