Expertise, technology and innovation: these are the key words for the 26th International Scientific Congress of Aesthetics.

Estétika, the international beauty fair, will be held at the Palácio de Convenções do Anhembi, in São Paulo, from 2 to 5 August. Organised by FAGGA | GL events Exhibitions, the event - which is considered one of the most prestigious fairs in its sector in Latin America - will bring together some 200 brands presenting the latest innovations and global trends in the beauty, health-care and well-being sector.

The International Scientific Congress of Aesthetics will be held in parallel with the Estétika fair. The congress is held annually and presents the latest products, services and equipment for plastic surgeons, dermatologists, physiotherapists and aesthetic-care specialists.

Among other things, visitors will be able to take part in workshops, symposiums (specialist congresses devoted to a particular scientific topic) and some 26 conferences addressing several different subjects, such as lymphatic therapy or cosmetic treatments for cancer patients. The event will bring together many renowned national and international professionals and lecturers in the fields of health-care, beauty and aesthetics. The event is expected to attract nearly 15,000 participants (2,000 in the congress and more than 13,000 in the fair).

For the first time, the 26th International Scientific Congress of Aesthetics will address the subject of entrepreneurship, business management and the use of social media in the profession. Sandra Papaiz, a businesswoman and marketing director, and Marcos Vinicius Tonin, a consultant in brand image, will be speaking on these subjects.

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GL Events SA published this content on 23 July 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 23 July 2018 16:07:10 UTC