HAKUHODO DY INCORPORATED : Monthly Sales January 2018

February 9, 2018

Company name: Hakuhodo DY Holdings Inc. Representative director: Mr. Hirokazu Toda, President

(First Section of the Tokyo Stock Exchange Code number: 2433)

Inquiries: Mr. Satoru Yagi, Executive Manager,

Investor Relations Division

Tel: [phone]

Non-Consolidated Billings of Hakuhodo Inc., Daiko Advertising Inc.

and Yomiko Advertising Inc. January 2018

Monthly billings of the company's three main advertising agencies (non-consolidated), all of which are subsidiaries of the company, were as follows;

(1) Billings by Type of Service for January 2018 (Single month)

(Millions of yen)

January
FY2015	FY2016	FY2017	YoY comparisons		FY2017
		Results	Change	（%)	Share (%)
H a k u h o d o	Newspapers	4,397	3,945	3,330	-615	-15.6%	5.8%
	Magazines	756	513	500	-13	-2.5%	0.9%
	Radio	613	566	529	-37	-6.5%	0.9%
	Television	27,657	25,527	26,635	1,108	4.3%	46.1%
	Subtotal	33,425	30,552	30,995	443	1.4%	53.7%
	Internet media	4,505	5,728	6,971	1,243	21.7%	12.1%
	Outdoor media	1,470	1,684	1,366	-318	-18.9%	2.4%
	Creative	7,678	6,636	7,088	452	6.8%	12.3%
	Marketing/Promotion	8,634	9,076	9,224	148	1.6%	16.0%
	Others	1,733	1,855	2,077	222	12.0%	3.6%
	Subtotal	24,022	24,980	26,728	1,748	7.0%	46.3%
	Total	57,447	55,533	57,724	2,191	3.9%	100.0%
D a i k o	Newspapers	1,233	1,258	1,243	-15	-1.2%	11.7%
	Magazines	74	61	63	2	3.3%	0.6%
	Radio	245	210	168	-42	-20.0%	1.6%
	Television	4,414	4,840	5,126	286	5.9%	48.3%
	Subtotal	5,968	6,370	6,600	230	3.6%	62.2%
	Internet media	395	433	577	144	33.3%	5.4%
	Outdoor media	827	651	766	115	17.7%	7.2%
	Creative	472	740	849	109	14.7%	8.0%
	Marketing/Promotion	1,644	1,260	1,377	117	9.3%	13.0%
	Others	171	136	440	304	223.5%	4.2%
	Subtotal	3,511	3,222	4,012	790	24.5%	37.8%
	Total	9,480	9,592	10,612	1,020	10.6%	100.0%
Y o m i k o	Newspapers	631	454	475	21	4.6%	6.3%
	Magazines	49	47	38	-9	-19.1%	0.5%
	Radio	87	96	62	-34	-35.4%	0.8%
	Television	2,177	2,016	2,748	732	36.3%	36.2%
	Subtotal	2,946	2,615	3,324	709	27.1%	43.8%
	Internet media	188	340	338	-2	-0.6%	4.5%
	Outdoor media	266	226	295	69	30.5%	3.9%
	Creative	545	642	752	110	17.1%	9.9%
	Marketing/Promotion	1,229	1,166	1,256	90	7.7%	16.6%
	Others	1,532	1,546	1,619	73	4.7%	21.3%
	Subtotal	3,763	3,923	4,262	339	8.6%	56.2%
	Total	6,709	6,538	7,587	1,049	16.0%	100.0%

（２）Billings by Type of Service for January 2018 （Cumulative）

(Millions of yen)

January（Cumulative）
FY2015	FY2016	FY2017	YoY comparisons		FY2017
		Results	Change	（%)	Share (%)
H a k u h o d o	Newspapers	33,092	29,836	26,741	-3,095	-10.4%	4.6%
	Magazines	12,083	11,311	10,166	-1,145	-10.1%	1.7%
	Radio	6,623	6,412	5,953	-459	-7.2%	1.0%
	Television	253,200	253,068	255,611	2,543	1.0%	43.8%
	Subtotal	305,000	300,628	298,472	-2,156	-0.7%	51.2%
	Internet media	37,595	52,226	59,278	7,052	13.5%	10.2%
	Outdoor media	15,479	16,870	18,137	1,267	7.5%	3.1%
	Creative	71,987	75,878	79,248	3,370	4.4%	13.6%
	Marketing/Promotion	105,802	104,418	117,773	13,355	12.8%	20.2%
	Others	8,672	8,427	10,440	2,013	23.9%	1.8%
	Subtotal	239,537	257,821	284,878	27,057	10.5%	48.8%
	Total	544,537	558,450	583,350	24,900	4.5%	100.0%
D a i k o	Newspapers	9,900	10,842	11,390	548	5.1%	11.0%
	Magazines	1,334	1,204	1,215	11	0.9%	1.2%
	Radio	2,083	1,910	1,892	-18	-0.9%	1.8%
	Television	43,540	46,057	49,180	3,123	6.8%	47.6%
	Subtotal	56,859	60,015	63,678	3,663	6.1%	61.6%
	Internet media	3,454	4,463	5,321	858	19.2%	5.1%
	Outdoor media	7,602	6,327	6,759	432	6.8%	6.5%
	Creative	7,603	8,597	9,293	696	8.1%	9.0%
	Marketing/Promotion	16,270	17,013	16,579	-434	-2.6%	16.0%
	Others	1,636	1,821	1,718	-103	-5.7%	1.7%
	Subtotal	36,566	38,224	39,672	1,448	3.8%	38.4%
	Total	93,425	98,239	103,351	5,112	5.2%	100.0%
Y o m i k o	Newspapers	5,085	4,834	3,984	-850	-17.6%	6.9%
	Magazines	765	799	841	42	5.3%	1.5%
	Radio	1,093	1,248	907	-341	-27.3%	1.6%
	Television	21,852	19,526	20,299	773	4.0%	35.2%
	Subtotal	28,796	26,409	26,032	-377	-1.4%	45.1%
	Internet media	1,965	2,591	3,125	534	20.6%	5.4%
	Outdoor media	2,312	2,492	2,181	-311	-12.5%	3.8%
	Creative	6,894	6,479	6,424	-55	-0.8%	11.1%
	Marketing/Promotion	16,550	16,622	16,288	-334	-2.0%	28.2%
	Others	3,154	2,940	3,672	732	24.9%	6.4%
	Subtotal	30,877	31,126	31,693	567	1.8%	54.9%
	Total	59,673	57,535	57,725	190	0.3%	100.0%

（２）Major Changes (Largest Increases and Decreases) for January 2018

January		Cumulative
Major Changed		Major Changed
Largest Increases	Largest Decreases	Largest Increases	Largest Decreases
Hakuhodo	Finance/Insurance	Distribution/Retailing	Automobiles/Related products	Distribution/Retailing
	Automobiles/Related products	Publishing	Information/Communications	Beverages/Cigarettes/Luxury foods
	Information/Communications	Beverages/Cigarettes/Luxury foods	Transportation/Leisure	Precision machinery/Office supplies
Daiko	Beverages/Cigarettes/Luxury foods	Precision machinery/Office supplies	Finance/Insurance	Precision machinery/Office supplies
	Restaurant/Services	Classified advertising/Other	Restaurant/Services	Pharmaceuticals/Medical supplies
	Finance/Insurance	Education/Medical services/Religion	Hobby supplies/Sporting goods	Beverages/Cigarettes/Luxury foods
Yomiko	Transportation/Leisure	Real estate/Housing facilities	Transportation/Leisure	Beverages/Cigarettes/Luxury foods
	Hobby supplies/Sporting goods	Information/Communications	Information/Communications	Cosmetics/Toiletries
	Finance/Insurance	Cosmetics/Toiletries	Restaurant/Services	Foodstuffs

※

For each set of figures, the total may not match the sum because figures are rounded down to the nearest million yen.

※

Billings include the following advertising services.

"Newspapers","Magazines","Radio" and"Television" are the total expenses for placement of domestic and export advertising.

"Television" includes advertising expenses for CS/BS media related.

"Internet media" are the transactions for placement of advertising spots on the Internet and cell phones. However, transactions concerned with creating and producing advertisements for the Internet and cell phones are included in"Creative".

"Outdoor media" is the total of space charge and production billings involving outdoor advertising, train and other transportation advertising, insertions and other advertising media.

"Creative" includes billings for creating and producing advertisements for newspapers, magazines, radio, television and the Internet, including contract money for advertising performers.

"Marketing/promotion" includes transactions concerned with consulting, planning and surveys in the marketing, communication and brand management domains, and other consulting, planning and implementation transactions in such areas as sales promotion, special events, public relations and customer relationship management.

"Others" includes transactions concerned with sports, entertainment and other similar content.

※

Figures in this Monthly Billings Report are based on the monthly billings of the company's three main advertising agencies and have not been audited by an independent auditor. Accordingly, there may be discrepancies between these figures and the company's Consolidated Financial Results.