HAKUHODO DY INCORPORATED : Monthly Sales March 2018

April 10, 2018

Company name: Hakuhodo DY Holdings Inc. Representative director: Mr. Hirokazu Toda, President

(First Section of the Tokyo Stock Exchange Code number: 2433)

Inquiries: Mr. Satoru Yagi, Executive Manager,

Investor Relations Division

Tel: [phone]

Non-Consolidated Billings of Hakuhodo Inc., Daiko Advertising Inc.

and Yomiko Advertising Inc. March 2018

Monthly billings of the company's three main advertising agencies (non-consolidated), all of which are subsidiaries of the company, were as follows;

(1) Billings by Type of Service for March 2018 (Single month)

(Millions of yen)

March
FY2015	FY2016	FY2017	YoY comparisons		FY2017
		Results	Change	（%)	Share (%)
H a k u h o d o	Newspapers	4,702	4,439	4,532	93	2.1%	5.0%
	Magazines	1,967	1,657	1,409	-248	-15.0%	1.5%
	Radio	683	620	554	-66	-10.6%	0.6%
	Television	32,319	31,104	30,187	-917	-2.9%	33.0%
	Subtotal	39,672	37,822	36,685	-1,137	-3.0%	40.2%
	Internet media	6,227	6,679	7,663	984	14.7%	8.4%
	Outdoor media	2,421	2,475	2,912	437	17.7%	3.2%
	Creative	13,807	13,464	16,234	2,770	20.6%	17.8%
	Marketing/Promotion	21,690	22,923	25,611	2,688	11.7%	28.0%
	Others	1,211	1,689	2,233	544	32.2%	2.4%
	Subtotal	45,357	47,232	54,654	7,422	15.7%	59.8%
	Total	85,030	85,054	91,340	6,286	7.4%	100.0%
D a i k o	Newspapers	1,470	1,667	1,720	53	3.2%	11.2%
	Magazines	246	192	196	4	2.1%	1.3%
	Radio	252	225	240	15	6.7%	1.6%
	Television	4,181	5,123	5,617	494	9.6%	36.6%
	Subtotal	6,150	7,209	7,775	566	7.9%	50.7%
	Internet media	501	688	793	105	15.3%	5.2%
	Outdoor media	1,028	1,112	1,072	-40	-3.6%	7.0%
	Creative	1,914	1,866	2,166	300	16.1%	14.1%
	Marketing/Promotion	4,294	3,811	3,294	-517	-13.6%	21.5%
	Others	603	498	242	-256	-51.4%	1.6%
	Subtotal	8,342	7,978	7,570	-408	-5.1%	49.3%
	Total	14,493	15,188	15,346	158	1.0%	100.0%
Y o m i k o	Newspapers	552	525	546	21	4.0%	6.6%
	Magazines	134	100	142	42	42.0%	1.7%
	Radio	111	135	93	-42	-31.1%	1.1%
	Television	2,241	2,279	2,378	99	4.3%	28.8%
	Subtotal	3,039	3,042	3,160	118	3.9%	38.3%
	Internet media	320	722	490	-232	-32.1%	5.9%
	Outdoor media	298	302	469	167	55.3%	5.7%
	Creative	1,043	1,205	1,293	88	7.3%	15.7%
	Marketing/Promotion	3,038	3,156	2,565	-591	-18.7%	31.1%
	Others	196	253	271	18	7.1%	3.3%
	Subtotal	4,897	5,640	5,089	-551	-9.8%	61.7%
	Total	7,937	8,682	8,249	-433	-5.0%	100.0%

（２）Billings by Type of Service for March 2018 （Cumulative）

(Millions of yen)

March（Cumulative）
FY2015	FY2016	FY2017	YoY comparisons		FY2017
		Results	Change	（%)	Share (%)
H a k u h o d o	Newspapers	41,355	37,168	33,731	-3,437	-9.2%	4.6%
	Magazines	15,280	14,018	12,580	-1,438	-10.3%	1.7%
	Radio	7,919	7,606	7,044	-562	-7.4%	1.0%
	Television	311,159	309,630	308,939	-691	-0.2%	42.4%
	Subtotal	375,714	368,423	362,296	-6,127	-1.7%	49.7%
	Internet media	48,273	63,883	72,186	8,303	13.0%	9.9%
	Outdoor media	19,449	20,837	23,324	2,487	11.9%	3.2%
	Creative	93,164	98,210	104,377	6,167	6.3%	14.3%
	Marketing/Promotion	138,384	137,347	153,360	16,013	11.7%	21.0%
	Others	11,195	11,027	13,627	2,600	23.6%	1.9%
	Subtotal	310,466	331,306	366,876	35,570	10.7%	50.3%
	Total	686,181	699,730	729,172	29,442	4.2%	100.0%
D a i k o	Newspapers	12,622	13,726	14,177	451	3.3%	10.9%
	Magazines	1,734	1,544	1,591	47	3.0%	1.2%
	Radio	2,579	2,372	2,303	-69	-2.9%	1.8%
	Television	52,260	56,189	59,267	3,078	5.5%	45.7%
	Subtotal	69,196	73,832	77,340	3,508	4.8%	59.7%
	Internet media	4,274	5,632	6,614	982	17.4%	5.1%
	Outdoor media	9,408	8,141	8,759	618	7.6%	6.8%
	Creative	10,238	11,480	12,318	838	7.3%	9.5%
	Marketing/Promotion	23,689	22,295	21,729	-566	-2.5%	16.8%
	Others	2,414	2,965	2,792	-173	-5.8%	2.2%
	Subtotal	50,025	50,514	52,215	1,701	3.4%	40.3%
	Total	119,221	124,347	129,555	5,208	4.2%	100.0%
Y o m i k o	Newspapers	6,101	5,810	4,859	-951	-16.4%	6.9%
	Magazines	987	1,008	1,033	25	2.5%	1.5%
	Radio	1,290	1,475	1,070	-405	-27.5%	1.5%
	Television	26,378	23,821	24,537	716	3.0%	34.6%
	Subtotal	34,756	32,115	31,501	-614	-1.9%	44.4%
	Internet media	2,545	3,715	3,886	171	4.6%	5.5%
	Outdoor media	2,822	3,083	2,958	-125	-4.1%	4.2%
	Creative	8,580	8,365	8,277	-88	-1.1%	11.7%
	Marketing/Promotion	20,964	21,086	20,133	-953	-4.5%	28.4%
	Others	3,468	3,387	4,138	751	22.2%	5.8%
	Subtotal	38,382	39,638	39,394	-244	-0.6%	55.6%
	Total	73,139	71,754	70,895	-859	-1.2%	100.0%

（２）Major Changes (Largest Increases and Decreases) for March 2018

March		Cumulative
Major Changed		Major Changed
Largest Increases	Largest Decreases	Largest Increases	Largest Decreases
Hakuhodo	Finance/Insurance	Distribution/Retailing	Transportation/Leisure	Distribution/Retailing
	Transportation/Leisure	Beverages/Cigarettes/Luxury foods	Automobiles/Related products	Beverages/Cigarettes/Luxury foods
	Government/Organizations	Education/Medical services/Religion	Home electric appliances/AV equipment	Precision machinery/Office supplies
Daiko	Finance/Insurance	Energy/Material/Machinery	Finance/Insurance	Precision machinery/Office supplies
	Restaurant/Services	Beverages/Cigarettes/Luxury foods	Restaurant/Services	Pharmaceuticals/Medical supplies
	Information/Communications	Foodstuffs	Hobby supplies/Sporting goods	Cosmetics/Toiletries
Yomiko	Energy/Material/Machinery	Automobiles/Related products	Transportation/Leisure	Automobiles/Related products
	Beverages/Cigarettes/Luxury foods	Information/Communications	Information/Communications	Beverages/Cigarettes/Luxury foods
	Precision machinery/Office supplies	Foodstuffs	Energy/Material/Machinery	Cosmetics/Toiletries

※

For each set of figures, the total may not match the sum because figures are rounded down to the nearest million yen.

※

Billings include the following advertising services.

"Newspapers","Magazines","Radio" and"Television" are the total expenses for placement of domestic and export advertising.

"Television" includes advertising expenses for CS/BS media related.

"Internet media" are the transactions for placement of advertising spots on the Internet and cell phones. However, transactions concerned with creating and producing advertisements for the Internet and cell phones are included in"Creative".

"Outdoor media" is the total of space charge and production billings involving outdoor advertising, train and other transportation advertising, insertions and other advertising media.

"Creative" includes billings for creating and producing advertisements for newspapers, magazines, radio, television and the Internet, including contract money for advertising performers.

"Marketing/promotion" includes transactions concerned with consulting, planning and surveys in the marketing, communication and brand management domains, and other consulting, planning and implementation transactions in such areas as sales promotion, special events, public relations and customer relationship management.

"Others" includes transactions concerned with sports, entertainment and other similar content.

※

Figures in this Monthly Billings Report are based on the monthly billings of the company's three main advertising agencies and have not been audited by an independent auditor. Accordingly, there may be discrepancies between these figures and the company's Consolidated Financial Results.