To deliver this vision of a Kirei Lifestyle for all, Kao has set three bold commitments supported by 19 detailed leadership actions for the business to deliver by 2030: 1) 'Make my everyday more beautiful' by empowering at least 1 billion people by 2030 to enjoy more beautiful lives - greater cleanliness, easier aging, better health and confidence in self expression; 2) 'Make thoughtful choices for society' by ensuring that 100% of Kao brands make it easy for people to make small but meaningful choices that, together, will shape a more resilient and compassionate society; and 3) 'Make the world healthier and cleaner' by promising that 100% of Kao products will leave a full life cycle environmental footprint that science says our natural world can safely absorb.

Dave Muenz, Executive Officer in charge of Kao's ESG Division, notes that, 'Our approach to developing the Kirei Lifestyle Plan was to think about how we can service the needs and desires of consumers to live more sustainable lifestyles and contribute to a more sustainable world, as envisioned by the United Nations Sustainable Development Goals. The Kirei Lifestyle Plan outlines how Kao will strive to realize the Kirei Lifestyle for all - living a beautiful life inside and out.'

As a manufacturer of consumer goods, Kao aims to integrate ESG as the foundation of its business management to accelerate business growth and create value for consumers and society.

The Kirei Lifestyle Plan was developed by Kao's newly-established ESG Division as part of the four-year Kao Group Mid-term Plan K20, launched in 2017. K20 outlines Kao's commitment to transforming itself to drive change and establish a global corporate presence by 2030.

Over the past 130 years, Kao has worked to improve people's lives and help consumers realize fulfilling lifestyles. Kao has been recognized for sustainability excellence and continues to deliver environmentally-minded products, such as its most recent innovative refills, which use 15% bio-based plastics by container weight. Kao was able to reduce plastic use in packaging by 93,100 tons in 2018 by promoting the adoption of refills and replacement packaging and developing more compacted formulas. For five year running, Kao has been selected for inclusion in the Dow Jones Sustainability World Index.

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Kao Corporation published this content on 22 April 2019 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 22 April 2019 02:12:01 UTC