Mowi (formerly Marine Harvest) specializes in breeding, processing and marketing salmon and trout. Net sales break down by activity as follows:
- sale of fish (97.2%). The group is also develops production of fish-based products activity (smoked salmon, fish terrines, rillettes, etc.);
- farming and preparation of fish (2.2%): salmon, trout, cod, sturgeon, etc. The activity is carried out primarily in Norway, Scotland, Canada, Chile, Ireland and the Faeroe Islands;
- production of fish feed (0.6%).
Net sales break down by family of products between processed and smoked salmon (47.5%), whole salmon (43.7%) and other (8.8%).
Net sales break down geographically as follows: Norway (5.6%), Europe (64.4%), America (18.1%), Asia (9.2%) and other (2.7%).