The multidiscipline campaign is comprised of four unique activations resulting in online content, and is part of an ongoing strategy to further highlight the ties between SME artists; Sony assets including technology, gaming and film; and passionate fan communities.
The campaign kicks off with a project bringing together DDG, pro-skater
"The Sony collaboration with Neen was a dope new way to turn my song into a whole different vibe. I never envisioned a skateboarding song when I made `Push', but seeing Neen vibe out to the record and Sony's MESH sensors and projectors' lights going crazy to my song convinced me. I've never been a part of something so innovative. It came out so dope," said DDG.
Another upcoming Sony Collaboration Series campaign moment will involve Sony's flagship smartphone, Xperia 1, known for its exceptional camera capabilities, being used to create an explosive, action-packed piece of content surrounding the upcoming 2020 "Bad Boys for Life" film release from
A later collaboration includes Sony's 360 Reality Audio (360 RA) technology being used to create a new immersive music experience. Sony's 360 RA allows for audio mapping in true 360-degree space, creating an immersion into sound that closely mimics the omni-directional sound scape of a live musical experience.
Another exciting component of the Sony Collaboration Series directly involves the "Dreams Universe". Dreams is an ever-expanding game universe - exclusive to PS4 - where you create, explore, experience and play in the limitless imagination of players around the world. Dreams creators will be asked to rise to the challenge of designing a virtual, innovative, live performance arena for the SME artist, all built using a DUALSHOCK 4 controller with 3D elements built completely within the Dreams environment. Art and imagery created in Dreams will be brought into a real world music performance.
"Sony's purpose is to `Fill the world with emotion, through the power of creativity and technology'," said
For more information and updates on Sony Collaboration campaign, visit A Sony Collaborations Series Official site or follow the campaign on YouTube. The YouTube channel will launch on December 6.*All product names mentioned here are trademarks or registered trademarks of
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