[Translate to German:] Symrise is positioned as «Game Changer» of Fine Perfumery

September 2018

21. September 2018

[Translate to German:] Symrise is positioned as «Game Changer» of Fine Perfumery

[Translate to German:] As part of the 10th edition of the Rives de la beauté, located at the Galerie Joseph, 16 rue des Minimes Paris, Symrise will present from September 19th - 23rd its «A World Tour Through Scent», a project that unites the fragrance house Symrise, the magazine Nez and photo­graphers of the Tendance Floue group to reveal a global cultural cartography of olfaction. An Initiative started by Achim Daub, Global President Scent & Care, to open new horizons for the Symrise creative teams.

[Translate to German:]

As part of this opening, Ricardo Omori, Vice-President of the Fine Fragrance Division at Symrise, announced that he is strengthening his Fine Fragrance perfume team with the arrival of three young talents coming directly from the Symrise perfumery school: Leslie Gauthier, Marine Ipert and Suzy Le Helley.

Additionally, Mr. Omori announced the highly anticipated arrival of Master Perfumer

Annick Ménardo. A talented scent designer who has marked the contemporary history of perfumery with iconic creations such as Lolita Lempicka, Dior Bois d'Argent, Dior Hypnotic Poison, Boss Bottled, YSL Body Kouros, and Bulgari Black.

Mr. Omori also announced the new exclusive Symrise partnership with Payan Bertrand, the famous producer of raw materials from Grasse, to expand his range of exceptional natu­ral ingredients. This partnership will allow Symrise to expand its palette by highlighting the most beautiful and unique ingredients in the perfume industry.

«We are all superexcited to have Annick with us, she is an amazing Perfumer that has created unbelievable icons. She has the right personality to help us push further our Fine Fragrance vision and to become the Game Changer that we are aiming to be in the industry.» says Veronique Ferval.

These announcements sparked general enthusiasm of the assembly. Symrise challenges the status quo, confirming its position as a key player in Fine Perfumery.

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