Press Release

Taco Bell Arrives in Thonburi at CentralPlaza Pinklao

With New Innovation "Chickstar"

Bangkok, Thailand - 15 August 2019 - Taco Bell, the world's leading Mexican-inspired restaurant chain is finally entering Thonburi neighborhood as the brand will officially open its 3rd location in Thailand at CentralPlaza Pinklao on 18 August 2019. To celebrate the opening the brand is launching a new product innovation, the "Chickstar" which will be available for a limited time only.

Mr. Chalermchai Mahagitsiri, President and CEO of TTA, Director of Siam Taco, revealed: "Due to the success and great reception from the two previous branches, the Mercury Ville at Chidlom and Siam Paragon, we saw a huge potential in opening the 3rd location at CentralPlaza Pinklao to bring the tantalizing Mexican-inspired

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flavors for consumers in Thonburi neighborhood. I believe everyone will enjoy a wide selection of our menus with unique Mexican-inspired flavors - all of which are made with great attention and in a sophisticated process

  • in our restaurant's friendly and upbeat atmosphere.

With the opening of the new location, Taco Bell will be launching a new menu item, "Chickstar" which comes in a unique form of a star-shapedtortilla, filled with crispy chicken and fresh veggies. What's special about this product is that it comes in two flavors developed especially for the Thailand market - Jim Jaew and Seafood.

"We are delighted to bring Taco Bell's iconic Chickstar to Thailand, with the launch of our third restaurant in Pinklao. What makes this offering unique is that it comes in two flavors made specially for our fans in Thailand. The brand has received such a tremendous response in Bangkok and our fans can expect a lot more excitement coming their way from Taco Bell," said Ankush Tuli, Managing Director, Taco Bell APAC.

The new "Chickstar" will be available at 89 Baht. Customers visiting Taco Bell at the CentralPlaza Pinklao location on the grand opening day will also enjoy a free Chickstar when ordering any combo on the menu.

In addition, there will be fun activities on the official grand opening day, 18 August 2019, for all fans to win special prizes including Taco Bell limited-editionT-shirts for the first 100 customers, souvenirs, as well as Taco Bell limited-edition gold pendants for the winners of Taco Bell Thailand Facebook Page's campaign.

More updates, news and promotions from Taco Bell Thailand at Facebook: Facebook.com/TacoBellTH,

IG: @TacoBellTH, Twitter: @TacoBellTH, and Line: @TacoBellTH

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About Taco Bell

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a world-famousMexican-inspired restaurant chain serving customizable tacos, burritos and other specialties with bold flavors, quality ingredients, breakthrough value, and best-in-class customer service to over 42 million customers weekly across the globe. There are currently 500

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Taco Bell restaurants in nearly 30 countries outside the United States, and over 7,000 restaurants across the U.S., with the expansion still continuing in international markets.

About Siam Taco

Siam Taco Co. Ltd is a joint venture company between TTA and CM Capital (owned by the Mahagitsiri family) to operate Taco Bell restaurants in Thailand.

About TTA

Thoresen Thai Agencies Public Company Limited (TTA) has grown from its humble beginnings back in 1904 as a shipping service company to now a global strategic investment holding company with presence throughout Asia, the Middle East, Europe and Africa. Listed on the Stock Exchange of Thailand, TTA is a diversified investment holding group with primary interest in Shipping, Offshore Service, Agrochemical and Investment (which includes food retail). To penetrate the food retail business, TTA, together with the Mahagitsiri family, had acquired the Pizza Hut business from YUM in 2017. For more information, visit www.thoresen.com.

For more information please contact

Wararat Pharahan (Aor) Tel: 089-231-4263 Email: wararat.p@thoresen.com

Sitth Chongprasobtam (Ome) Tel: 091-762-8522 Email: sitth.c@thoresen.com

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Thoresen Thai Agencies pcl published this content on 15 August 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 August 2019 10:01:08 UTC