Lena Margareta Patriksson Keller founded Association of Swedish Fashion Brands, Patriksson Communication Ltd. and Whyred AB. Currently, she is Chairman & Chief Executive Officer for Patriksson Communication AB and Chairman at Association of Swedish Fashion Brands.

She is also on the board of 8 other companies.

In her past career she was Director at Patriksson Communication Ltd., Manager-Global Communications at J. Lindeberg AB and Director at Whyred AB.

She received an undergraduate degree from American University of London and an undergraduate degree from Parsons The New School for Design.