Founder of Association of Swedish Fashion Brands, Patriksson Communication Ltd. and Whyred AB, Lena Margareta Patriksson Keller holds the position of Chairman & Chief Executive Officer at Patriksson Communication AB and Chairman for Association of Swedish Fashion Brands.

She is also on the board of 6 other companies.

She previously was Director at Patriksson Communication Ltd., Manager-Global Communications at J. Lindeberg AB and Director at Whyred AB.

She received an undergraduate degree from American University of London and an undergraduate degree from Parsons The New School for Design.