Robert Switzer

Lamar Advertising Co. is engaged in the outdoor advertising business. The company offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs. It operates three types of outdoor advertising displays: Billboards, Logo Signs and Transit Advertising Displays. The Billboards displays sell its advertising space on two types of billboards, including bulletins, which are illuminated advertising structures that are located on major highways and target vehicular traffic; posters, which are generally smaller advertising structures that are located on traffic arteries and city streets and target vehicular and pedestrian traffic; and also sells digital billboards, which are generally located on major traffic arteries and city streets. The Logo Signs displays generally advertise nearby gas, food, camping, lodging and other attractions. The Transit Advertising displays sell advertising space on the exterior and interior of public transportation vehicles, transit shelters and benches in various markets. Lamar Advertising was founded in 1902 and is headquartered in Baton Rouge, LA.